Remote Field Marketing Manager - New School Openings

Primrose School Franchising; Dallas (TX); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k)

401(k) matching

Dental insurance

Commission or bonuses

Job summary

Primrose School Franchising is seeking a Field Marketing Manager, New Schools. You will partner with franchise owners from contract signing through grand opening and early ramp-up, guiding pre-opening marketing, local planning, and digital setup.

You will coach owners on the Local School Marketing Playbook, track milestones, and ensure brand compliance while collaborating across teams. This remote role travels up to 30%.

Qualifications

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or multi-location environments.
• Experience supporting new store or franchise openings strongly preferred.
• Strong understanding of local digital marketing channels and analytics.

Responsibilities

• Serve as the primary marketing partner for new Primrose Schools locations from contract to grand opening and ramp-up.
• Guide franchise owners through pre-opening marketing, local community planning, and digital setup.
• Provide hands-on coaching translating Playbook guidance into concrete action steps.
• Track milestones, flag risks, and ensure brand standards and compliance.
• Coordinate with cross-functional partners to ensure digital/infrastructure readiness before openings.
• Build and maintain relationships with franchise owners through regular touchpoints and visits.

Skills

Local marketing

Franchise marketing

Digital marketing

Communication skills

Relationship-building

Organizational skills

Travel readiness

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Primrose School Franchising is seeking a Field Marketing Manager, New Schools. You will partner with franchise owners from contract signing through grand opening and early ramp-up, guiding pre-opening marketing, local planning, and digital setup.

You will coach owners on the Local School Marketing Playbook, track milestones, and ensure brand compliance while collaborating across teams. This remote role travels up to 30%.