Field Marketing Lead, New School Openings (Remote)

Primrose School Franchising Company; Atlanta (GA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Commission or bonuses

Tuition reimbursement

Health insurance

401k with company matching

Employee Assistance Program

Flexible work from home options

Job summary

Primrose School Franchising Company is seeking a Field Marketing Manager, New Schools to serve as the dedicated marketing partner for new Primrose franchise locations. You will guide pre-opening plans, build community presence, and drive inquiry and enrollment growth from day one, while ensuring brand standards are met.

You will coach franchise owners, coordinate with cross-functional teams, and track milestones, risks, and performance to ensure successful openings and smooth ramp-up across

Qualifications

• 5–8+ years of marketing experience in local/field marketing or franchising.
• Strong understanding of local digital channels (paid search, paid social, local SEO, Google Business Profile, social).
• Ability to build credibility with owners/operators and translate strategy into practical recommendations.
• Excellent communication and consultation skills with strong organizational abilities.
• Willingness to travel up to 30% and manage multiple priorities.

Responsibilities

• Serve as the primary marketing partner for new Primrose franchise locations from contract to grand opening.
• Guide pre-opening marketing, naming, local planning, digital setup, and grand opening planning.
• Provide hands-on coaching translating Local School Marketing Playbook into actionable steps.
• Track milestones, flag risks, and ensure on-time deliverables across phases.
• Coordinate with cross-functional partners to secure digital infra, local listings, and campaigns.
• Build strong relationships with Franchise Owners and conduct ongoing touchpoints.

Skills

Marketing strategy

Relationship building

Communication

Organizational skills

Analytical thinking

Self-motivation

Travel readiness

Data-driven decisions

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Google Analytics

Google Business Profile

SEO tools

Social media platforms

Job description

Primrose School Franchising Company is seeking a Field Marketing Manager, New Schools to serve as the dedicated marketing partner for new Primrose franchise locations. You will guide pre-opening plans, build community presence, and drive inquiry and enrollment growth from day one, while ensuring brand standards are met.

You will coach franchise owners, coordinate with cross-functional teams, and track milestones, risks, and performance to ensure successful openings and smooth ramp-up across