Remote Field Marketing Manager, New School Openings

Primrose School Franchising; Nashville (TN); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k)

Dental insurance

Vision insurance

Employee Assistance Program

Commission or bonuses

Tuition reimbursement

Job summary

Primrose School Franchising seeks a Field Marketing Manager, New Schools to partner with franchise owners from contract signing through grand opening and early ramp-up. You will guide pre-opening marketing, build local presence, and drive inquiry and enrollment growth from day one, blending marketing expertise with relationship management and accountability.

You will work with cross-functional teams to ensure digital infrastructure, local listings, and launch campaigns are in place, while

Qualifications

• 5–8+ years in local or field marketing, franchising, or multi-location business environments.
• Experience supporting new store or franchise openings strongly preferred.
• Strong understanding of local digital marketing channels: paid search, paid social, local SEO, GBP, and social strategy.
• Excellent communication and consultation skills with the ability to translate marketing strategy into actionable recommendations.

Responsibilities

• Serve as the dedicated marketing partner for new Primrose Schools franchise locations from contract signing to grand opening and ramp-up.
• Guide pre-opening marketing processes, including naming, local community planning, digital setup, and grand opening planning.
• Provide hands-on marketing coaching translating Local School Marketing Playbook guidance into concrete actions.
• Track pre-opening milestones, hold franchise owners to deliverables, and flag risks when timelines slip.
• Coordinate with internal teams to ensure digital infrastructure, local listings, and launch campaigns are ready before opening.

Skills

Local marketing

Franchising

Digital marketing

Relationship building

Communication

Project management

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Primrose School Franchising seeks a Field Marketing Manager, New Schools to partner with franchise owners from contract signing through grand opening and early ramp-up. You will guide pre-opening marketing, build local presence, and drive inquiry and enrollment growth from day one, blending marketing expertise with relationship management and accountability.

You will work with cross-functional teams to ensure digital infrastructure, local listings, and launch campaigns are in place, while