Field Marketing Manager, New Schools (Remote)

Primrose School Franchising; Atlanta (GA); Hybrid; USD 75,000 - 105,000; Full time

Benefits offered by this job

Commission bonuses

Tuition reimbursement

Health insurance

Dental insurance

Vision insurance

401k with company match

Life insurance

Employee Assistance Program

Flexible work from home

Job summary

Primrose School Franchising in Atlanta is seeking a Field Marketing Manager, New Schools, to partner with Franchise Owners from contract signing through grand opening and early ramp-up. You will guide pre-opening marketing, local community planning, digital setup, and launch campaigns while ensuring brand standards and cross-functional collaboration.

The role requires 5–8+ years in local/field marketing or franchising, strong communication, and travel up to 30%.

Qualifications

• 5–8+ years in local/field marketing, franchising, or multi-location business.
• Strong understanding of local digital channels including paid search, paid social, local SEO.
• Proven ability to build credibility with owners/operators and translate strategy into practical actions.

Responsibilities

• Serve as the primary marketing contact for new franchise openings through grand opening and ramp-up.
• Guide pre-opening marketing, local community planning, digital setup, and launch planning.
• Provide hands-on marketing coaching, translate playbook guidance into actionable steps.
• Track milestones, flag risks, and ensure brand standards and approvals are maintained.
• Collaborate with cross-functional partners to ensure digital infra and launch campaigns are ready.

Skills

Local marketing experience

Franchising experience

Digital marketing

Communication skills

Organizational skills

Travel readiness

Education

Bachelor’s degree in Marketing

Tools

Google Business Profile

Google Ads

Paid social platforms

Job description

Primrose School Franchising in Atlanta is seeking a Field Marketing Manager, New Schools, to partner with Franchise Owners from contract signing through grand opening and early ramp-up. You will guide pre-opening marketing, local community planning, digital setup, and launch campaigns while ensuring brand standards and cross-functional collaboration.

The role requires 5–8+ years in local/field marketing or franchising, strong communication, and travel up to 30%.