Field Marketing Manager-New School Support

Primrose School Franchising Company; Oregon; Hybride; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Commission or bonuses

50% Tuition reimbursement for up to 3+

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Life insurance

Employee Assistance Program

Remote position

Résumé du poste

Primrose School Franchising Company is seeking a Field Marketing Manager, New Schools to partner with franchise owners from contract through grand opening and the ramp-up period. You will lead pre-opening marketing plans, build local community presence, and drive inquiry and enrollment growth from day one while maintaining brand standards.

In this role, you will blend marketing expertise with relationship management, providing practical guidance and tools, and collaborating with cross‑functional

Qualifications

• 5–8+ years in local or field marketing or franchising.
• Strong digital marketing knowledge: paid search, paid social, local SEO.
• Proven ability to build relationships with owners/operators.
• Excellent communication and consultative skills.
• Strong organizational skills to manage a large portfolio.
• Willingness to travel up to 30%.

Responsabilités

• Serve as dedicated marketing partner for new Primrose Schools.
• Guide pre-opening marketing, local planning, digital setup, grand openings.
• Provide coaching translating Local School Marketing Playbook into concrete actions.
• Track milestones and flag risks; coordinate with cross-functional teams.
• Maintain brand standards and review assets before launches.

Connaissances

Marketing experience

Franchising experience

Local digital marketing

Communication skills

Organizational skills

Travel readiness

Formation

Bachelor’s degree in Marketing or related field

Description du poste

Benefits:

Health insurancePaid time off401(k)401(k) matchingDental insuranceWHAT A DIFFERENCEAt Primrose, our mission -

to forge a path that leads to a brighter future for all children -

is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.We believe who YOU are is as important as what you know.

We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to

Belongingness

means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.WHAT YOU WILL DOAs the

WHAT YOU WILL DO

As the Field Marketing Manager, New Schools you will serve as the dedicated marketing partner for new Primrose Schools franchise locations, supporting Franchise Owners from contract signing through grand opening and into the early ramp-up phase. You will work directly with new Franchise Owners to execute pre-opening marketing plans, build community presence, and drive inquiry and enrollment growth from day one. In this role, you will blend marketing expertise, relationship management, and accountability to ensure new Franchise Owners have the practical guidance, tools, and support they need to launch successfully while maintaining brand standards. This role reports to the Senior Manager, Field Marketing, New Schools.

New School Opening Support

Serve as the primary marketing contact for new Franchise Owners from contract signing through grand opening and the ramp-up period, building a trusted advisor relationship from the start. Guide Franchise Owners through the pre-opening marketing process, including school naming, local community planning, digital setup, and grand opening planning, following established timelines and expectations. Provide hands-on marketing coaching to new Franchise Owners, translating Local School Marketing Playbook guidance into concrete, prioritized action steps appropriate for their opening stage. Track pre-opening marketing milestones, hold Franchise Owners accountable to key deliverables at each phase, and proactively flag risks when timelines are at risk. Coordinate with internal cross-functional partners to ensure new schools have the right digital infrastructure, local listings, and launch campaigns in place before opening day.

Brand Compliance & Channel Quality

Ensure local marketing activity across the assigned portfolio meets brand standards, franchise agreement requirements, and established marketing guidelines. Review Franchise Owner‑submitted creative assets, vendor selections, and event plans prior to launch, providing timely and constructive feedback. Identify and elevate recurring concerns, brand misuse, or compliance risks to leadership and cross-functional partners in accordance with established processes. Maintain accurate approval records, plan documentation, and compliance tracking in partnership with internal operations and support teams.

Franchise Owner Relationship Management

Build strong, trusted relationships with Franchise Owners by becoming a proactive marketing partner they rely on for guidance and support. Conduct regular touchpoints through calls, virtual meetings, and periodic in-market visits to strengthen engagement and drive results. Respond to Franchise Owner questions and requests with urgency and professionalism, engaging subject matter experts when specialized support is needed. Partner with New School Support Coach to drive school performance and address business needs. Gather and share field feedback, local market insights, and successful practices with the broader marketing team to improve programs and resources systemwide.

WHO WE ARE LOOKING FOR

• 5–8+ years of marketing experience in local marketing, field marketing, franchising, or a multi-location business environment; experience supporting new store or franchise openings strongly preferred.
• Strong understanding of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media strategy.
• Demonstrated ability to build credibility and strong working relationships with business owners, operators, or client partners.
• Excellent communication and consultation skills, with the ability to translate marketing strategy into clear, practical recommendations.
• Strong organizational skills with the ability to manage a high-volume portfolio, multiple priorities, and competing deadlines.
• Comfort interpreting marketing performance data and using insights to guide decisions and improve outcomes.
• Self-directed, proactive mindset with strong ownership and accountability for assigned markets and relationships.
• Ability to travel up to 30% of the time within the assigned region for school visits, owner meetings, and local events.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

WHAT YOU WILL GET

Commission or bonuses based on personal and company performance.50% tuition reimbursement for up to three children and/or one grandchild at any Primrose SchoolFull-time team members are eligible for health, dental and vision insurance401k with company matching up to 3.5% and company provided life insuranceEmployee Assistance ProgramThis is a remote position.