Remote E-commerce Performance Marketing Specialist

Placements24; Riverton (UT); Remote; USD 65,000 - 105,000; Full time

Benefits offered by this job

Remote-friendly team

Performance-based bonus

Professional development opportunities

Job summary

Placements24 is seeking a Remote E-commerce Performance Marketing Specialist to drive paid advertising across Google Ads, Facebook/Instagram, and other channels. You will optimize campaigns to maximize ROAS, conduct keyword research, and develop compelling ad assets while collaborating with a global team.

The ideal candidate has 3+ years in e-commerce performance marketing, strong analytics, and proficiency with major ad platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 3 years of experience in performance marketing within the e-commerce sector.
• Proven track record of managing and optimizing paid advertising campaigns (PPC, Social Media Ads) with a focus on ROI.
• Strong proficiency in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Excellent analytical skills to interpret data, generate insights, and make data-driven decisions.
• Experience with web analytics tools such as Google Analytics.
• Strong understanding of e-commerce metrics and conversion funnels.
• Excellent communication and collaboration skills, essential for success in a remote work environment.
• Highly organized, self-motivated, and able to manage multiple projects and deadlines independently.
• A passion for digital marketing and a drive to achieve exceptional results.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook/Instagram Ads, and other relevant channels.
• Manage campaign budgets effectively, ensuring efficient allocation of spend to achieve performance targets (ROAS, CPA, CVR).
• Conduct keyword research, audience segmentation, and targeting to maximize campaign reach and relevance.
• Develop compelling ad copy and creative assets, working closely with design and content teams.
• Monitor campaign performance daily, analyzing key metrics and identifying trends and opportunities for improvement.
• Perform A/B testing on ad creatives, landing pages, and bidding strategies to continuously optimize results.
• Analyze website traffic and conversion data using Google Analytics and other tools to understand customer behavior and campaign effectiveness.
• Generate regular performance reports, providing clear insights and actionable recommendations to stakeholders.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce advertising.
• Collaborate effectively with cross-functional teams in a remote setting.

Skills

Google Ads

Facebook Ads Manager

Analytics

PPC Management

ROI Optimization

Education

Bachelor's degree in Marketing/Business/Economics or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client, a fast-growing international e-commerce brand, is seeking a highly motivated and results-driven Remote E-commerce Performance Marketing Specialist. This position is fully remote, offering the flexibility to work from anywhere while contributing to the company's online sales growth. You will be responsible for managing and optimizing paid advertising campaigns across various digital channels, with a primary focus on driving customer acquisition and maximizing return on ad spend (ROAS). The ideal candidate possesses a deep understanding of performance marketing principles, a strong analytical mindset, and a proven ability to execute campaigns that deliver measurable results. This is an exceptional opportunity to join a dynamic, globally-minded team and advance your career in a leading e-commerce environment, all from the convenience of your home office.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads (Search, Shopping, Display), Facebook/Instagram Ads, and other relevant channels.
• Manage campaign budgets effectively, ensuring efficient allocation of spend to achieve performance targets (ROAS, CPA, CVR).
• Conduct keyword research, audience segmentation, and targeting to maximize campaign reach and relevance.
• Develop compelling ad copy and creative assets, working closely with design and content teams.
• Monitor campaign performance daily, analyzing key metrics and identifying trends and opportunities for improvement.
• Perform A/B testing on ad creatives, landing pages, and bidding strategies to continuously optimize results.
• Analyze website traffic and conversion data using Google Analytics and other tools to understand customer behavior and campaign effectiveness.
• Generate regular performance reports, providing clear insights and actionable recommendations to stakeholders.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and e-commerce advertising.
• Collaborate effectively with cross-functional teams in a remote setting.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 3 years of experience in performance marketing, specifically within the e-commerce sector.
• Proven track record of managing and optimizing paid advertising campaigns (PPC, Social Media Ads) with a focus on ROI.
• Strong proficiency in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Experience with web analytics tools such as Google Analytics.
• Strong understanding of e-commerce metrics and conversion funnels.
• Excellent communication and collaboration skills, essential for success in a remote work environment.
• Highly organized, self-motivated, and able to manage multiple projects and deadlines independently.
• A passion for digital marketing and a drive to achieve exceptional results.

Benefits

This is a fully remote position, offering significant flexibility and the ability to work from anywhere. Our client provides a competitive salary and bonus structure tied to performance, recognizing your contribution to revenue growth. You will be part of a dynamic and supportive international team, gaining exposure to global e-commerce strategies. Opportunities for professional development, including online courses and certifications, are readily available. We foster a culture of continuous learning and encourage innovation. The role offers excellent opportunities for career progression within a rapidly expanding e-commerce company. Enjoy the benefits of working remotely while making a substantial impact.