Digital Marketing Manager (E-commerce Focus)

Placements24; Riverton (UT); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Health, dental, and vision insurance

Budget for professional development

Opportunity to shape online growth

Job summary

Placements24 is seeking a strategic Digital Marketing Manager with a strong ecommerce focus to lead remote marketing initiatives. You will develop and execute comprehensive digital strategies across SEO, SEM, social media, email, and content to drive online sales and engagement.

The senior role requires a data-driven mindset, with leadership and PM skills to shape the company’s online growth trajectory and stay ahead of industry trends.

Qualifications

• 5+ years in digital marketing with ecommerce focus.
• Proven track record of campaigns driving sales and conversions.
• Strong knowledge of SEO, SEM, social ads, email marketing, and analytics.
• Excellent leadership, communication, and PM skills.
• Bachelor’s degree in Marketing, Business or related field; Master’s a plus.

Responsibilities

• Develop and oversee integrated digital marketing strategies for ecommerce sales.
• Manage and optimize paid campaigns (SEM, social ads) for ROI.
• Drive organic growth via SEO and content marketing.
• Lead email marketing campaigns and performance analysis.
• Analyze KPIs across channels and provide actionable reports.
• Stay current with trends and best practices in ecommerce digital marketing.

Skills

E-commerce marketing

Strategy development

SEO

SEM

Social media ads

Email marketing

Analytics

Leadership

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

SEO tools

Job description

About the Role

Our client is seeking a strategic and experienced Digital Marketing Manager with a strong focus on e-commerce to lead their remote marketing initiatives. You will be responsible for developing and executing comprehensive digital marketing strategies that drive online sales, brand visibility, and customer engagement. This senior role requires a data-driven mindset, a deep understanding of the e-commerce landscape, and the ability to manage multiple channels effectively, including SEO, SEM, social media marketing, email marketing, and content strategy. You will play a pivotal role in shaping the company's online growth trajectory.

Key Responsibilities

• Develop and oversee the implementation of integrated digital marketing strategies to achieve e-commerce sales targets.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Drive organic growth through effective SEO and content marketing strategies.
• Lead email marketing efforts, including campaign planning, execution, and performance analysis.
• Analyze key performance indicators (KPIs) across all digital channels and provide actionable insights and reports.
• Stay current with digital marketing trends, tools, and best practices, especially within the e-commerce sector.

Requirements

• Minimum of 5 years of experience in digital marketing , with a significant portion focused on e-commerce .
• Proven track record of developing and executing successful digital marketing campaigns that drive sales and conversions.
• In-depth knowledge of SEO, SEM (Google Ads), social media advertising, email marketing, and analytics tools (e.g., Google Analytics).
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable plans.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Fully remote work opportunity with a flexible schedule.
• Comprehensive health, dental, and vision insurance plans.
• Generous budget for professional development, conferences, and training.
• Opportunity to lead and shape the digital marketing strategy for a growing online business.