Senior Performance Marketing Manager

Placements24; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Placements24 is seeking a highly analytical Senior Performance Marketing Manager to lead data-driven campaigns across digital channels in a fully remote role. You will oversee multi-channel strategies, optimize large advertising budgets, and drive measurable ROI while mentoring a growing team.

The ideal candidate brings 7+ years in performance marketing, strong analytical skills, and expertise across Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field; Master's preferred.
• 7+ years in performance marketing with at least 3 years in management.
• Experience managing large-scale digital advertising campaigns and budgets.
• Expertise with Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic platforms.
• Strong analytical skills and proficiency with Google Analytics and Adobe Analytics.
• Experience with A/B testing, multivariate testing, and CRO strategies.
• Excellent understanding of marketing attribution models.
• Strong leadership, communication, and project management skills.

Responsibilities

• Develop, implement, and manage comprehensive performance marketing strategies.
• Oversee paid search (PPC), paid social, display advertising, and affiliate campaigns.
• Manage multi-million dollar advertising budgets across platforms.
• Analyze campaign performance data, identify trends, and provide actionable insights.
• Conduct A/B testing and CRO initiatives to improve conversions and ROI.
• Collaborate with content, SEO, and product teams for cohesive digital strategies.
• Stay current with industry trends, tools, and best practices in performance marketing.
• Mentor junior marketing specialists and foster their growth.
• Prepare and present detailed performance reports to senior leadership.
• Identify new opportunities for growth and innovation in digital advertising.

Skills

Strategic marketing

Data analysis

Leadership

Remote collaboration

Education

Bachelor's degree in Marketing/Business/Statistics

Master's degree preferred

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Programmatic platforms

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Senior Performance Marketing Manager to join their marketing leadership team. This role is central to driving online growth through data-driven campaigns across various digital channels. As a fully remote position, you will collaborate with a global team, utilizing advanced analytics and marketing technologies to optimize campaigns and maximize ROI. The ideal candidate will have a deep understanding of paid search, social media advertising, programmatic buying, and conversion rate optimization. You will be responsible for developing and executing sophisticated performance marketing strategies, managing significant advertising budgets, and delivering measurable business outcomes. This role demands a strategic mindset, strong analytical skills, and a passion for leveraging data to achieve marketing excellence in a dynamic, remote-first environment. We are looking for a leader who can inspire innovation, mentor junior team members, and continuously push the boundaries of performance marketing. Your expertise will be instrumental in enhancing our client's digital footprint and achieving ambitious customer acquisition goals.

Key Responsibilities

• Develop, implement, and manage comprehensive performance marketing strategies.
• Oversee paid search (PPC), paid social, display advertising, and affiliate marketing campaigns.
• Manage and optimize multi-million dollar advertising budgets across various platforms.
• Analyze campaign performance data, identify trends, and provide actionable insights.
• Conduct A/B testing and CRO initiatives to improve conversion rates and ROI.
• Collaborate with content, SEO, and product teams to ensure cohesive digital strategies.
• Stay current with industry trends, tools, and best practices in performance marketing.
• Mentor and guide junior marketing specialists, fostering their professional growth.
• Prepare and present detailed performance reports to senior leadership.
• Identify new opportunities for growth and innovation in digital advertising.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
• Minimum of 7 years of progressive experience in performance marketing, with at least 3 years in a management role.
• Demonstrated success in managing large-scale digital advertising campaigns and budgets.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic platforms.
• Strong analytical skills and proficiency with analytics tools like Google Analytics, Adobe Analytics.
• Experience with A/B testing, multivariate testing, and CRO strategies.
• Excellent understanding of marketing attribution models.
• Strong leadership, communication, and project management skills.
• Ability to thrive in a remote, fast-paced, and data-driven environment.
• Familiarity with marketing automation and advanced analytics tools.

Benefits

Our client offers a competitive salary of R per annum, along with a performance-based bonus structure and comprehensive stock options. This is a fully remote position, offering unparalleled flexibility and work-life balance. Benefits include top-tier health insurance, generous paid time off, and a substantial budget for professional development, including conferences and certifications. You will join a highly collaborative and innovative team, with opportunities for rapid career advancement. We provide the necessary tools and resources to ensure success in your remote role. Become a key contributor to our client's digital marketing success.