Senior E-commerce Marketing Specialist (Remote)

Placements24; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Remote work from home

Professional development via courses

Collaborative remote team

Job summary

Placements24 is seeking a Senior E-commerce Marketing Specialist for an expanding online retailer. The role is fully remote, requiring a data-driven approach to drive traffic, conversions, and revenue across e-commerce platforms.

You will develop and optimize multi-channel digital strategies (SEO, SEM, social, email, affiliates) and analyze performance with Google Analytics to improve conversions and ROI.

Qualifications

• Minimum of 5 years of experience in e-commerce marketing.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills to interpret data for informed decisions.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and meet deadlines remotely.
• Bachelor's degree in Marketing, Business or related field is highly desirable.

Responsibilities

• Develop and execute integrated digital marketing strategies across channels including SEO, SEM, social media, email, and affiliates.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Conduct market research and competitor analysis to identify growth opportunities.
• Analyze website performance using tools like Google Analytics and identify trends.
• Develop and implement A/B testing strategies to improve conversions.
• Manage email marketing campaigns, including segmentation and performance tracking.
• Collaborate with content creators for SEO-friendly product descriptions and copy.
• Stay updated on digital marketing trends, technologies, and best practices.
• Report campaign performance with actionable insights to senior management.
• Coordinate with product and web teams to align marketing initiatives with platform capabilities.

Skills

SEO

SEM

Social media marketing

Email marketing

Content marketing

A/B testing

Conversion rate optimization

Data analysis

Multi-channel marketing

Remote collaboration

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About the Role

Our client, a rapidly expanding online retailer, is seeking a highly analytical and results-driven Senior E-commerce Marketing Specialist to join their fully remote team. In this critical role, you will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies to drive traffic, conversions, and revenue for our e-commerce platforms. You will leverage data analytics to understand customer behavior, identify market trends, and refine campaign performance. This is an exceptional opportunity for a seasoned marketing professional to take ownership of key digital initiatives and contribute significantly to the company’s growth trajectory. You will work collaboratively with various departments to ensure a cohesive and effective online presence. This position is ideal for someone who thrives in a remote environment and possesses a deep understanding of the e-commerce landscape and digital marketing best practices.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Conduct market research and competitor analysis to identify new growth opportunities and insights.
• Analyze website performance using tools like Google Analytics, identifying trends and areas for improvement.
• Develop and implement A/B testing strategies to optimize website conversions and user experience.
• Manage email marketing campaigns, including segmentation, content creation, and performance tracking.
• Collaborate with content creators to ensure compelling and SEO-optimized product descriptions and marketing copy.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Report on campaign performance, providing actionable insights and recommendations to senior management.
• Work closely with the product and web development teams to ensure marketing initiatives are aligned with platform capabilities.

Requirements

• Minimum of 5 years of experience in e-commerce marketing, with a proven track record of driving online sales growth.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills and the ability to interpret complex data to make informed decisions.
• Excellent understanding of e-commerce platforms and conversion rate optimization (CRO) techniques.
• Exceptional written and verbal communication skills.
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Business, or a related field is highly desirable.
• Must have a dedicated home office setup and a stable high-speed internet connection.

Benefits

• This remote full-time position offers a highly competitive salary and performance-based bonuses.
• You will have the flexibility to work from home, enjoying a better work-life balance.
• The company provides opportunities for continuous professional development, including access to online courses and industry conferences.
• You will be part of a collaborative and innovative remote team, with the chance to shape the digital marketing strategy of a growing brand.
• Contribute to a dynamic and forward-thinking organization that values employee well-being and professional growth.