Performance Marketing Specialist - Paid Media Expert

Placements24; Willows (CA); Remote; USD 65.000 - 95.000; Vollzeit

Benefits dieser Stelle

Health insurance

Retirement plan

Paid time off

Remote/work-from-home

Professional development

Performance bonuses

Zusammenfassung

Placements24 is seeking a Performance Marketing Specialist to drive customer acquisition and revenue through paid media. This fully remote role focuses on Google Ads, Facebook Ads, and other networks, with emphasis on data-driven optimization and ROAS.

You will develop campaigns, perform keyword research, test new approaches, and report insights to improve performance. The ideal candidate has 3+ years in paid advertising, strong analytics, and proficiency with GA and spreadsheets.

Qualifikationen

• Bachelor's degree in Marketing, Business, Economics, or related field.
• 3+ years of hands-on paid advertising campaigns.
• Proficiency with Google Ads and Facebook Ads Manager.
• Strong analytics, reporting, and data interpretation skills.
• Experience with Google Analytics and Excel/Sheets.

Aufgaben

• Develop and manage paid media campaigns across Google Ads and social platforms.
• Perform keyword research and audience segmentation.
• Optimize campaigns for KPIs like CPA and ROAS.
• Monitor performance daily and adjust bids/budgets.
• Execute A/B tests on ad copy, landing pages, and targeting.
• Analyze data and provide reports with insights.
• Identify new paid media opportunities.
• Collaborate with marketing to align paid strategies.
• Manage campaign budgets and spend efficiently.
• Stay updated on trends in digital advertising.

Kenntnisse

Paid media management

Campaign optimization

Data analytics

Google Analytics

Excel/Sheets

Communication skills

Ausbildung

Bachelor's degree in Marketing or related

Tools

Google Ads Manager

Facebook Ads Manager

Google Analytics

Jobbeschreibung

About the Role

Our client, a fast-growing e-commerce business, is seeking a talented Performance Marketing Specialist to drive customer acquisition and revenue growth through paid media channels. This fully remote position offers an exciting opportunity to manage and optimize campaigns across platforms such as Google Ads, Facebook Ads, and other paid social networks. The ideal candidate is highly analytical, data-driven, and possesses a deep understanding of performance marketing metrics and strategies. You will be instrumental in developing innovative campaigns, testing new approaches, and ensuring maximum return on ad spend (ROAS). This is a fantastic chance to join a forward-thinking company and make a significant impact from anywhere, contributing to the success of our client's digital presence.

Key Responsibilities

• Develop, implement, and manage paid media campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.), and other relevant channels.
• Conduct keyword research and audience segmentation for effective campaign targeting.
• Optimize campaigns for key performance indicators (KPIs) such as conversion rate, cost per acquisition (CPA), and ROAS.
• Monitor campaign performance daily, making adjustments to bids, budgets, targeting, and ad creatives.
• Conduct A/B testing on ad copy, landing pages, and targeting to improve campaign effectiveness.
• Analyze campaign data and provide regular reports with insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in paid media marketing and digital advertising.
• Collaborate with the marketing team to align paid media strategies with overall business objectives.
• Manage campaign budgets effectively, ensuring optimal allocation and efficient spend.
• Research and identify new paid media opportunities and platforms.

Requirements

Bachelor's degree in Marketing, Business, Economics, or a related field. Minimum of 3 years of hands-on experience managing paid advertising campaigns (Google Ads, Facebook Ads Manager essential). Proven track record of successfully managing and optimizing campaigns to achieve measurable results. Strong understanding of paid media metrics, analytics, and reporting tools (e.g., Google Analytics, Ads platforms). Excellent analytical and problem-solving skills, with the ability to interpret complex data. Proficiency in Excel or Google Sheets for data analysis and reporting. Strong written and verbal communication skills. Ability to work independently and manage multiple projects in a remote setting. Experience with other paid media platforms (e.g., LinkedIn Ads, TikTok Ads) is a plus. Certification in Google Ads is highly desirable.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, tailored for a remote workforce. This includes health insurance, a retirement savings plan, and generous paid time off. You will have the flexibility to work from home, enjoying a great work-life balance. Opportunities for professional development, including online courses and certifications, are actively encouraged and supported. Join a collaborative and innovative team that values your contributions and supports your career growth. This role provides direct impact on business growth and offers performance-related bonuses.