Remote E-commerce Marketing Manager

Placements24; Roanoke (VA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote work arrangement

Bonuses based on performance

Professional development budget

Health and wellness benefits

Collaborative and innovative remote-c‑

Job summary

Placements24 is seeking an experienced E-commerce Marketing Manager to lead our client's digital marketing strategy for a fully remote role. You will drive traffic, conversions, and customer lifetime value across PPC, email, social, and SEO while collaborating with product, sales, and web teams.

The ideal candidate has 7+ years in e-commerce marketing, a track record of scaling online businesses, and strong leadership skills to guide a remote team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 7+ years of experience in e-commerce marketing, with a strong focus on strategy and performance.
• Experience with performance marketing channels (PPC, paid social, affiliate).
• Proficiency in e-commerce platforms (Shopify Plus, Magento) and analytics tools (Google Analytics).
• Strong understanding of SEO, email marketing, and content marketing principles within an e-commerce context.

Responsibilities

• Develop and implement end-to-end e-commerce marketing strategies to drive traffic, conversions, and customer lifetime value.
• Oversee and optimize all performance marketing channels, including PPC, paid social, affiliate marketing, and display advertising.
• Manage and grow the email marketing program, including segmentation, automation, and campaign execution to foster customer loyalty.
• Lead the social media strategy, focusing on engagement, brand building, and driving sales through social channels.
• Collaborate with content and creative teams to develop compelling product descriptions, website content, and marketing collateral.
• Drive SEO initiatives to improve organic search visibility and rankings for key product categories and terms.
• Analyze campaign performance, website data, and customer behavior using tools like Google Analytics, and translate insights into actionable strategies.
• Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Stay abreast of emerging e-commerce trends, technologies, and best practices to maintain a competitive edge.
• Work closely with the product, sales, and web development teams to ensure a seamless customer experience and drive conversions.

Skills

Marketing strategy

E-commerce marketing

Performance marketing

PPC

Email marketing

SEO

Analytics

Remote team leadership

Education

Bachelor's degree in Marketing or related field

Master's degree or MBA (nice)

Job description

About the Role

Our client, a leading international online retailer, is seeking an experienced and visionary E-commerce Marketing Manager to lead their marketing efforts on a fully remote basis. This strategic role will be responsible for developing and executing comprehensive digital marketing strategies to drive online sales, customer acquisition, and brand growth. You will oversee all aspects of e-commerce marketing, including performance marketing, email marketing, social media, content, and SEO, ensuring a cohesive and effective customer journey. The ideal candidate possesses a deep understanding of the e-commerce landscape, a passion for data-driven decision-making, and a proven track record of successfully scaling online businesses. This is a fully remote position, offering unparalleled flexibility and the chance to make a significant impact from anywhere. We are looking for a proactive, strategic leader with strong analytical skills and the ability to inspire and guide cross-functional teams. The company fosters an innovative, fast-paced culture focused on growth and customer satisfaction. Your leadership will be instrumental in enhancing the online customer experience and achieving ambitious revenue targets. This role requires a forward-thinking marketer who can adapt to the ever-evolving digital retail environment.

Key Responsibilities

• Develop and implement end-to-end e-commerce marketing strategies to drive traffic, conversions, and customer lifetime value.
• Oversee and optimize all performance marketing channels, including PPC, paid social, affiliate marketing, and display advertising.
• Manage and grow the email marketing program, including segmentation, automation, and campaign execution to foster customer loyalty.
• Lead the social media strategy, focusing on engagement, brand building, and driving sales through social channels.
• Collaborate with content and creative teams to develop compelling product descriptions, website content, and marketing collateral.
• Drive SEO initiatives to improve organic search visibility and rankings for key product categories and terms.
• Analyze campaign performance, website data, and customer behavior using tools like Google Analytics, and translate insights into actionable strategies.
• Manage the e-commerce marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Stay abreast of emerging e-commerce trends, technologies, and best practices to maintain a competitive edge.
• Work closely with the product, sales, and web development teams to ensure a seamless customer experience and drive conversions.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree or MBA is a plus.
• Minimum of 7+ years of experience in e-commerce marketing, with a strong focus on strategy and performance.
• Proven track record of successfully managing and growing e-commerce businesses.
• Extensive experience with performance marketing channels (PPC, paid social, affiliate).
• Proficiency in e-commerce platforms (e.g., Shopify Plus, Magento) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEO, email marketing, and content marketing principles within an e-commerce context.
• Excellent leadership, communication, and project management skills.
• Ability to work independently and lead a remote team effectively.
• Data-driven mindset with strong analytical and problem-solving capabilities.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering exceptional flexibility.
• Opportunity to lead marketing for a significant player in the global e-commerce space.
• Generous professional development budget.
• Collaborative and innovative remote work culture.
• Comprehensive health and wellness benefits.