Remote E-commerce Social Media Growth Specialist

Placements24; Houston (TX); Hybride; USD 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Fully remote position

Flexible schedule

Professional development

Résumé du poste

Placements24 is seeking a data-driven Remote E-commerce Social Media Growth Specialist to architect and execute growth strategies across social channels. You will manage paid campaigns, test new approaches, and analyze data to optimize customer acquisition, engagement, and sales for online brands.

You will develop experimental strategies, monitor performance, and collaborate with marketing and product teams to drive scalable online growth in a fully remote capacity.

Qualifications

• Proven experience driving ecommerce growth via social channels.
• Proven success with paid social campaigns and ROI optimization.
• Strong analytical skills and data-driven decision making.

Responsabilités

• Develop and implement social media growth strategies for ecommerce brands.
• Manage and optimize paid campaigns across Facebook, Instagram, TikTok, and Pinterest.
• Conduct A/B tests on creatives, targeting, and landing pages to improve performance.
• Analyze performance data and customer behavior to identify growth opportunities.
• Create engaging content tailored for each platform and audience segment.
• Collaborate with marketing/product teams to align social with business goals.
• Stay updated on social marketing trends and growth hacking techniques.
• Identify new platforms and features with potential impact.
• Generate regular performance reports with actionable insights for senior management.
• Monitor competitor activities to find competitive advantages.

Connaissances

Social media growth

Paid social campaigns

Analytics

Formation

Bachelor's degree in Marketing/Business

Outils

Google Analytics

A/B testing tools

Description du poste

About the Role

Our client, a rapidly scaling e-commerce business, is seeking an innovative and data-driven Remote E-commerce Social Media Growth Specialist. This fully remote position requires a candidate with a proven ability to leverage social media channels to drive significant growth in customer acquisition, engagement, and sales for online businesses. You will be responsible for developing and executing experimental strategies across social platforms, optimizing paid campaigns, and analyzing performance data to identify key growth opportunities. The ideal candidate possesses a deep understanding of social media marketing, a strong analytical mindset, and a passion for identifying and capitalizing on emerging trends. This role is crucial for pushing the boundaries of our client's online reach and revenue. You will have the autonomy to test new approaches and contribute directly to the company's expansion in a remote capacity.

Key Responsibilities

• Develop and implement creative social media strategies focused on driving measurable growth (e.g., customer acquisition, conversion rates, LTV) for e-commerce brands.
• Manage and optimize paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest, focusing on ROI and CPA.
• Conduct A/B testing and experimentation on ad creatives, targeting, landing pages, and audience segments to identify winning strategies.
• Analyze social media performance data, website analytics, and customer behavior to uncover insights and opportunities for growth.
• Create engaging and persuasive social media content tailored for different platforms and audience segments.
• Collaborate with the marketing and product teams to ensure alignment of social media efforts with overall business goals and customer journey optimization.
• Stay abreast of the latest social media marketing trends, growth hacking techniques, and e-commerce best practices.
• Identify and test new social media platforms and features for potential business impact.
• Generate regular performance reports, providing clear insights and actionable recommendations to senior management.
• Monitor competitor social media activities and identify opportunities for competitive advantage.

Requirements

• Proven experience as a Social Media Specialist, Growth Hacker, or Digital Marketing Specialist with a strong focus on e-commerce growth.
• Demonstrated success in using social media to drive significant customer acquisition and revenue growth for online businesses.
• Expertise in managing paid social media campaigns and optimizing for key performance indicators (KPIs).
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and social media analytics platforms.
• Experience with A/B testing tools and methodologies.
• Excellent understanding of e-commerce business models and customer lifecycles.
• Creative thinker with a passion for experimentation and data-driven decision-making.
• Strong written and verbal communication skills, essential for a remote role.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Ability to work independently and manage multiple projects in a remote environment.

Benefits

• Fully remote position, offering excellent work-life balance and flexibility.
• Competitive salary and performance-based bonuses.
• Opportunity to work with a fast-growing e-commerce company and make a significant impact.
• Professional development and continuous learning opportunities.
• Collaborative and innovative virtual team culture.