Remote Lead Performance Marketing Manager

Placements24

United States

Remote

USD 140,000 - 190,000

Full time

2 days ago

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Benefits offered by this job

Bonus potential

Health, dental, and vision insurance

Generous PTO and holidays

Remote work flexibility

Professional development opportunities

Stock options / equity participation

Cutting-edge technology and tools

Job summary

Placements24 is seeking a highly experienced Remote Lead Performance Marketing Manager to join our globally distributed team. You will develop, implement, and optimize high-impact campaigns across paid channels to drive acquisition, engagement, and revenue.

This fully remote role requires 8+ years in performance marketing, mastery of Google Ads, Facebook/LinkedIn Ads, and analytics tools. You will lead a remote team, manage budgets, run A/B tests, and report insights to stakeholders.

Qualifications

Bachelor's degree required in Marketing, Business, Economics or related quantitative field.
8+ years of progressive experience in performance marketing with paid acquisition focus.
Proven track record of managing and scaling large-budget campaigns across multiple platforms.
Expert proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads and other major platforms.
Advanced knowledge of analytics tools (Google Analytics, Adobe Analytics) and data visualization tools.
Strong understanding of A/B testing methodologies and CRO.
Excellent analytical and strategic thinking skills and communication abilities.
Experience leading and mentoring teams in remote or distributed environments.

Responsibilities

Develop and execute a comprehensive performance marketing strategy across paid channels (Google Ads, social media, programmatic).
Manage and optimize campaign budgets for maximum ROI and efficient spend.
Conduct A/B and multivariate testing on creatives, landing pages, and targeting parameters.
Analyze campaign data, track KPIs, and provide detailed reports with actionable insights to stakeholders.
Identify growth opportunities and emerging trends to drive innovation and competitive advantage.
Collaborate with creative, analytics, and product teams to develop compelling ad copy and landing pages.
Oversee management of third-party ad platforms and partnerships.
Lead and mentor a remote team of performance marketing specialists.

Skills

Performance marketing

Paid acquisition

A/B testing

CRO

Data analysis

Strategic thinking

Team leadership

Remote collaboration

Budget management

Reporting

Education

Bachelor's degree in Marketing, Business, Economics, or related quantitative field

Master's degree

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is actively seeking a highly experienced and strategic Remote Lead Performance Marketing Manager to join their globally distributed team. This position is a fully remote role, offering the flexibility to work from anywhere. The successful candidate will be responsible for developing, implementing, and optimizing high-impact performance marketing campaigns across various paid channels to drive customer acquisition, engagement, and revenue growth. You will leverage data analytics, A/B testing, and cutting-edge strategies to maximize ROI and achieve ambitious marketing objectives. This is an exceptional opportunity for a seasoned professional to lead performance marketing initiatives for a forward-thinking organization, collaborating with international teams and driving significant business outcomes. This role is fully remote.

Key Responsibilities

Develop and execute a comprehensive performance marketing strategy, focusing on paid acquisition channels such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and programmatic advertising.
Manage and optimize campaign budgets to ensure maximum ROI and efficient spend across all paid platforms.
Conduct in-depth A/B testing and multivariate testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign performance.
Analyze campaign data, track key performance indicators (KPIs), and provide detailed reports with actionable insights and recommendations to stakeholders.
Identify new growth opportunities and emerging trends in performance marketing to drive innovation and competitive advantage.
Collaborate with creative, analytics, and product teams to develop compelling ad copy, visuals, and landing pages that align with campaign goals.
Oversee the management of third-party ad platforms and partnerships.
Lead and mentor a team of performance marketing specialists, fostering a culture of data-driven decision-making and continuous improvement.

Requirements

Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
Master's degree preferred.
Minimum of 8+ years of progressive experience in performance marketing, with a strong focus on paid acquisition channels.
Proven track record of successfully managing and scaling large-budget performance marketing campaigns across multiple platforms.
Expert proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major advertising platforms.
Advanced knowledge of analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
Excellent analytical, problem-solving, and strategic thinking skills.
Exceptional communication and presentation skills, with the ability to articulate complex strategies to diverse audiences.
Demonstrated experience in leading and managing teams in a remote or distributed environment.
Experience with marketing automation and CRM systems is a plus.

Benefits