Remote E-Commerce Marketing & CRO Manager

Trulieve; Florida; Remote; USD 110,000 - 160,000; Full time

Job summary

Trulieve seeks a Manager, eComm Marketing & CRO to lead merchandising across the website and mobile app, translating customer insights into actionable improvements and optimizing entry points to boost conversion and revenue. You will guide a team of Merchandising Specialists and Coordinators on data-driven strategies.

You will use GA4 analytics and A/B testing to enhance product discovery, navigation, and checkout, while collaborating with Web Content, CDP, and Retail Marketing to align with

Qualifications

• Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others.
• Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app.
• Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management.
• Preferred: Experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization.
• Preferred: Experience in retail, CPG, healthcare, or other highly regulated industries.

Responsibilities

• Lead eCommerce merchandising across the website and mobile app, using category, assortment, inventory, promotional, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered in the digital store.
• Use GA4 and digital analytics to understand how traffic enters and shops the website, optimizing key landing and entry pages as “mini stores” with relevant products, categories, promotions, and clear paths to shop.
• Identify and prioritize opportunities across product discovery, browse, search, cart, and checkout that make it easier for customers to find products, build their basket, and complete an order across the website and mobile app.
• Turn customer and business performance insights into merchandising actions across promotions, content, product placement, and customer experience in partnership with Web Content, Merchandising, CDP, Creative, and Retail Marketing.
• Direct digital store presentation and product discovery, including product ranking, categories and collections, promotional placement, onsite search, and navigation, aligned to state assortment, inventory, and promotional priorities.
• Establish and monitor digital store KPIs across traffic, conversion, revenue, basket, product, search, and customer engagement to identify performance trends, growth opportunities, and recommended actions for leadership.
• Lead and develop the eCommerce Merchandising team, setting priorities, operating standards, and quality controls to ensure pricing, promotions, product information, and digital merchandising are accurate, timely, and compliant.

Skills

GA4

A/B testing

Customer journey analysis

Web analytics

Onsite search optimization

Personalization

Communication

Team leadership

Education

Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field

Tools

Adobe Commerce (Magento)

Adobe Experience Manager (AEM)

Power BI

Snowflake

CDP

Job description

Trulieve seeks a Manager, eComm Marketing & CRO to lead merchandising across the website and mobile app, translating customer insights into actionable improvements and optimizing entry points to boost conversion and revenue. You will guide a team of Merchandising Specialists and Coordinators on data-driven strategies.

You will use GA4 analytics and A/B testing to enhance product discovery, navigation, and checkout, while collaborating with Web Content, CDP, and Retail Marketing to align with