Manager, ECommerce Marketing & CRO

Trulieve; United States; A distancia; USD 100.000 - 150.000; Jornada completa

Descripción de la vacante

Trulieve is seeking a Manager, eComm Marketing & CRO to lead merchandising across the website and mobile app, translating customer insights into digital opportunities and optimizing entry points. You will drive conversion and manage a team of Merchandising Specialists and Coordinators.

The role requires strong analytics, experience with web analytics and A/B testing, and familiarity with Adobe Commerce (Magento) and Adobe Experience Manager. Remote work is available across the East Coast.

Formación

• Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics.
• 2+ years of leading people or leading work through others.
• Hands-on experience with web analytics (GA4 or similar) and A/B testing frameworks.
• Familiarity with Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management.

Responsabilidades

• Lead eCommerce merchandising across website and mobile app to organize and promote products.
• Use GA4 and analytics to optimize landing and entry pages as mini-stores.
• Identify opportunities across discovery, browse, search, cart, and checkout to ease purchasing.
• Translate insights into merchandising actions with cross-functional teams.
• Direct digital store presentation including ranking, collections, and onsite search.
• Establish and monitor digital store KPIs to identify performance trends and opportunities.
• Lead and develop the eCommerce Merchandising team with priorities and quality standards.

Conocimientos

Web analytics GA4

A/B testing

Customer journey analysis

Leadership

Data storytelling

Educación

Bachelor's degree (preferred)

Equivalent experience

Herramientas

Adobe Commerce (Magento)

Adobe Experience Manager (AEM)

Power BI

Snowflake

CDP

Onsite search optimization

Personalization

Descripción del empleo

Join Trulieve - Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

To learn more about Trulieve and our mission, please visit www.trulieve.com

Requisition ID: 21771

Remote Work Available: Yes

Job Title: Manager, eComm Marketing & CRO (Conversion Rate Optimzation)

Business Unit: Digital Marketing

Location: East Coast Required(1 opening)

Reports To. Senior Manager, eComm Marketing, CRO (Conversion Rate Optimzation)

Role Summary

The Manager leads eCommerce merchandising across the Trulieve website and mobile app, using customer behavior, category, assortment, inventory, promotional, and performance data to improve how customers discover and shop products. This role translates insights into digital merchandising and conversion opportunities, optimizes key entry points and landing pages, and leads a team of eCommerce Merchandising Specialists and Coordinators

Responsibilities

• Lead eCommerce merchandising across the website and mobile app, using category, assortment, inventory, promotional, and customer shopping data to determine how products are organized, prioritized, promoted, and discovered in the digital store.
• Use GA4 and digital analytics to understand how traffic enters and shops the website, optimizing key landing and entry pages as “mini stores” with relevant products, categories, promotions, and clear paths to shop.
• Identify and prioritize opportunities across product discovery, browse, search, cart, and checkout that make it easier for customers to find products, build their basket, and complete an order across the website and mobile app.
• Turn customer and business performance insights into merchandising actions across promotions, content, product placement, and customer experience in partnership with Web Content, Merchandising, CDP, Creative, and Retail Marketing.
• Direct digital store presentation and product discovery, including product ranking, categories and collections, promotional placement, onsite search, and navigation, aligned to state assortment, inventory, and promotional priorities.
• Establish and monitor digital store KPIs across traffic, conversion, revenue, basket, product, search, and customer engagement to identify performance trends, growth opportunities, and recommended actions for leadership.
• Lead and develop the eCommerce Merchandising team, setting priorities, operating standards, and quality controls to ensure pricing, promotions, product information, and digital merchandising are accurate, timely, and compliant.

Qualifications

• Preferred: Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field (or equivalent experience).
• Required: Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others.
• Required: Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app.
• Required: Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management.
• Preferred: Experience in retail, CPG, healthcare, or other highly regulated industries; experience with
• Preferred: Experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization.
• Strong analytical and storytelling skills, with the ability to turn data into clear recommendations for senior leaders.
• Detail-oriented with excellent problem-solving skills.
• Effective communication, collaboration, and organizational skills.
• Ability to work in a fast-paced and dynamic work environment.
• Flexibility of hours - some nights and weekends required.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

Trulieve is an equal-opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.

Salary will be commensurate with experience.

Benefits

• A comprehensive benefits package including paid time off is offered with this position.