eComm Marketing & CRO Manager

Trulieve; Pennsylvania; Remote; USD 110,000 - 150,000; Full time

Job summary

Trulieve is seeking a Manager, eComm Marketing & CRO to lead reporting and optimization for the company’s digital touchpoints. You will own the CRO roadmap, guide merchandising decisions, and partner across Web Content, CRM, and Retail Marketing to improve conversions and revenue.

You will manage a team of merchandising specialists, build dashboards, and ensure pricing/promotion accuracy in regulated markets. This role can be remote with Pennsylvania-based residency.

Qualifications

• Bachelor's degree preferred; 5+ years in ecommerce/digital marketing/merchandising or analytics.
• Hands-on experience with web analytics (GA4 or similar), A/B testing, and customer journey analysis.
• Familiarity with Adobe Commerce (Magento) and Adobe Experience Manager (AEM).

Responsibilities

• Lead reporting and analysis of the digital customer experience on trulieve.com and the mobile app.
• Own CRO roadmap for assigned markets, prioritize tests, measure lift.
• Translate data into recommendations to shape marketing/content calendars.
• Direct digital merchandising strategy including product ranking and navigation.
• Build KPI dashboards and present findings to leadership.
• Coach eCommerce Merchandising Specialists and ensure pricing/promotions comply with state regulations.

Skills

eCommerce

CRO

Analytics

Education

Bachelor's degree

Tools

GA4

Adobe Commerce

AEM

Power BI

Job description

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME and Statista's America's Best Companies 2026 list, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

If you have a passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way.

To learn more about Trulieve and our mission, please visit www.trulieve.com.

Business Unit: Digital Marketing

Location

Remote / Must live inPennsylvania, Connecticut, Maryland, Ohio, West Virginia

Reports To

Senior Manager, eComm Marketing, CRO (Conversion Rate Optimization)

Role Summary

The Manager, eComm Marketing & CRO will be an integral part of the Trulieve eCommerce Marketing department, reporting to the Senior Manager, eComm Marketing, CRO (Conversion Rate Optimzation). This role will focus on leading reporting and analysis of the digital customer experience on trulieve.com and the Trulieve mobile app. The Manager turns performance data across campaigns, promotions, brand and product launches, Trulieve Rewards, retention, and acquisition into conversion, merchandising, and marketing calendar decisions, and leads a team of eCommerce merchandising specialists and coordinators.

Responsibilities

• Lead reporting and analysis of the digital customer experience across the Trulieve website and mobile app, covering campaigns, promotions, brand and product launches, Trulieve Rewards, retention, and acquisition.
• Own the conversion rate optimization (CRO) roadmap for assigned markets by identifying friction in product browse, cart, and pickup or delivery ordering, prioritizing A/B and multivariate tests, and measuring the lift.
• Translate performance data into clear recommendations that shape the marketing and content calendar in partnership with Web Content, Merchandising, CRM, Creative, and Retail Marketing.
• Direct digital merchandising strategy for site and app, including product ranking, category and collection strategy, promotional placement, onsite search relevance, and navigation, aligned to state-level assortment and the promo calendar.
• Build and maintain KPI dashboards and executive reporting (conversion rate, AOV, revenue, product and search performance, traffic sources, rewards engagement) and present findings and growth opportunities to leadership.
• Lead, coach, and develop eCommerce Merchandising Specialists and Coordinators; set priorities, quality standards, and audit processes for pricing, promotion, and product accuracy in compliance with state cannabis marketing regulations.

Qualification

• Preferred: Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field (or equivalent experience).
• Required: Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others.
• Required: Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app.
• Required: Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management.
• Preferred: Experience in retail, CPG, healthcare, or other highly regulated industries; experience with
• Preferred: Experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization.
• Strong analytical and storytelling skills, with the ability to turn data into clear recommendations for senior leaders.
• Detail-oriented with excellent problem-solving skills.
• Effective communication, collaboration, and organizational skills.
• Ability to work in a fast-paced and dynamic work environment.
• Flexibility of hours – some nights and weekends required.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.