Remote DTC Growth & Ops Lead

LoseTheBackPain; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K Retirement Plan

Life and disability insurance

Flexible PTO

Discount on HBI products

Job summary

Healthy Back Institute (HBI) is seeking an E-Commerce Operations Manager, DTC to own marketing and product execution at scale. The role is hands-on, with no direct reports, and reports to the COO.

You will drive project management, lifecycle programs, CRO testing, and brand consolidation across frontend and backend systems. You will collaborate with the CMO, creative teams, agency partners, and Tech, ensuring campaigns, landing pages, emails, and migrations ship on schedule and with quality.

Qualifications

• 3–5 years in marketing operations, marketing project management, or program management within a DTC/eCommerce environment.
• Experience owning marketing or product execution in a direct-to-consumer business.
• Direct-response experience is a plus but not required.

Responsibilities

• Act as the central coordination point between Marketing, Product, Tech, and Customer Success.
• Build and maintain project plans, timelines, and dependencies across initiatives.
• Develop workflows and SOPs to reduce friction and increase throughput.
• Identify bottlenecks early and drive resolution to protect delivery.
• Drive end-to-end execution of campaigns, launches, and funnel updates including email/SMS programs.
• Ensure backend platforms (Klaviyo, Maropost) align with frontend campaigns.
• Manage CRO tests across landing pages, offers, and checkout flows.
• Support migration and brand consolidation efforts, and coordinate new offers and bundles.

Skills

Project management

Cross-functional collaboration

Attention to detail

Tools

Wrike

Asana

Monday.com

ClickUp

Klaviyo

Maropost

UltraCart

Job description

Healthy Back Institute (HBI) is seeking an E-Commerce Operations Manager, DTC to own marketing and product execution at scale. The role is hands-on, with no direct reports, and reports to the COO.

You will drive project management, lifecycle programs, CRO testing, and brand consolidation across frontend and backend systems. You will collaborate with the CMO, creative teams, agency partners, and Tech, ensuring campaigns, landing pages, emails, and migrations ship on schedule and with quality.