Director, DTC Marketing & Education (Remote)

Seeking Health LLC; Bellingham (WA); Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

401(k) with match

Health insurance

Remote-friendly

Performance bonus

Job summary

Seeking Health LLC is seeking a Director of Digital Marketing to own and grow the $17M Direct-to-Consumer channel. You will lead SEO, email, YouTube and content, plus e-commerce and paid media, with a patient-education focus to drive healthy customer decisions.

You will build and lead a team, set ROAS/CAC targets, and partner with the CEO on growth initiatives to transform the business and improve unit economics.

Qualifications

• 8+ years of progressive digital marketing experience across DTC channels.
• 3+ years leading teams at DTC brands doing $17M+ revenue.
• Experience marketing health products with education-based approaches.
• Familiarity with FDA/FTC guidelines for health claims is a plus.
• Strong ability to build education-led campaigns across content, SEO and email.

Responsibilities

• Own the P&L and growth plan for a $17M DTC channel with CEO partnership.
• Lead content across YouTube, blogs, guides, email and social; optimize SEO and paid media.
• Build and lead a high-performing DTC marketing team; set ROAS and CAC targets.
• Collaborate with retail, wholesale and Amazon teams for cross-channel consistency.
• Use AI tools to personalize education, segment customers and improve spend efficiency.
• Define OKRs and report DTC performance, ROI and efficiency.

Skills

Digital marketing leadership

DTC growth focus

Education-focused marketing

Data-driven decision making

Cross-functional collaboration

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

Shopify

Klaviyo

Job description

Seeking Health LLC is seeking a Director of Digital Marketing to own and grow the $17M Direct-to-Consumer channel. You will lead SEO, email, YouTube and content, plus e-commerce and paid media, with a patient-education focus to drive healthy customer decisions.

You will build and lead a team, set ROAS/CAC targets, and partner with the CEO on growth initiatives to transform the business and improve unit economics.