DTC Operations Lead: Shopify & Merchandising

Blueroot Health®; Middletown (CT); On-site; USD 85,000 - 120,000; Full time

Job summary

Blueroot Health™ in Middletown, CT seeks a DTC Operations Manager to own the day‑to‑day health of Shopify storefronts across fertility, bariatric/metabolic, and practitioner nutrition brands. You’ll keep sites accurate, performant, and conversion‑ready while coordinating fulfillment, CX, and reporting.

Responsibilities include product setup, catalog accuracy, promotions, PDP optimization, on‑site merchandising, SEO, and KPI reporting.

Qualifications

• 3–5 years in ecommerce/DTC operations
• Hands-on Shopify experience with catalog, merchandising, promotions, and apps
• Owns site operations and merchandising execution
• Strong coordination across fulfillment, 3PL, supply chain, and CX
• Fluent in spreadsheets and DTC KPIs
• Knowledge of digital shelf optimization, SEO, and CRO
• Highly organized, self-directed, and able to manage parallel workstreams with minimal supervision

Responsibilities

• Own product setup, catalog accuracy, pricing, and merchandising across all DTC storefronts
• Manage on-site merchandising: collections, navigation, PDP content, promotions, and landing pages
• Execute site updates for launches, promotional events, and seasonal campaigns across brands
• Maintain QA standards for site accuracy, page performance, and the end-to-end purchase path
• Perform routine quality assurance checks to identify and correct site errors, broken links, pricing issues, and content discrepancies
• Coordinate with marketing, creative, and brand teams to ensure website content is accurate and launched on schedule
• Support implementation of merchandising best practices to improve product discoverability and customer experience

Skills

Shopify management

DTC e-commerce

Merchandising execution

Analytics & reporting

Cross-functional coordination

Tools

Shopify

Recharge

Job description

Blueroot Health™ in Middletown, CT seeks a DTC Operations Manager to own the day‑to‑day health of Shopify storefronts across fertility, bariatric/metabolic, and practitioner nutrition brands. You’ll keep sites accurate, performant, and conversion‑ready while coordinating fulfillment, CX, and reporting.

Responsibilities include product setup, catalog accuracy, promotions, PDP optimization, on‑site merchandising, SEO, and KPI reporting.