Remote Marketing Ops Manager - DTC Growth & Launches

Healthy Back Institute; United States; Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Life and disability insurance

Flexible PTO

Product discounts

Job summary

Healthy Back Institute, a remote, direct-to-consumer health and wellness company, is seeking a Senior Marketing Operations Manager to own the project management and execution engine behind campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation work.

You will partner with the CMO, creative leads, copywriters, agencies, and Customer Success and Tech teams to keep work shipping on a predictable cadence.

Qualifications

• DTC ownership or in-house eCommerce experience with real ownership.
• Three years minimum ownership in scope; five preferred.
• Workflow, SOPs, automation that improves repeat work.

Responsibilities

• Own project management and cross-functional execution across marketing, product, tech and CS.
• Drive end-to-end campaign and lifecycle execution including email/SMS programs.
• Manage CRO testing backlog and funnel optimization for DTC revenue.

Skills

DTC ownership

E-commerce experience

Stakeholder management

Funnel fluency

AI proficiency

Operating experience

Remote overlap

Tools

UltraCart

Klaviyo

Job description

Healthy Back Institute, a remote, direct-to-consumer health and wellness company, is seeking a Senior Marketing Operations Manager to own the project management and execution engine behind campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation work.

You will partner with the CMO, creative leads, copywriters, agencies, and Customer Success and Tech teams to keep work shipping on a predictable cadence.