Remote DTC Marketing Operations Specialist

The Healthy Back Institute; Austin (TX); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K retirement plan

Flexible PTO

Discount on HBI products

Job summary

The Healthy Back Institute is looking for a Marketing Operations Manager to oversee marketing campaigns and improve execution across various channels. This remote position requires 3-5 years of experience in marketing operations, project management, and CRO principles.

The ideal candidate will lead cross-functional teams, drive project timelines, and partner with the CMO, creative leads, and tech teams to implement effective marketing strategies. Enjoy benefits including flexible PTO, medical, and dental insurance.

Qualifications

• 3 to 5 years of experience in marketing operations or project management.
• Working knowledge of CRO principles and project management platforms.
• Ability to manage projects across marketing, product, and tech simultaneously.

Responsibilities

• Coordinate marketing, product, and tech teams for project management.
• Drive execution of marketing campaigns and funnel optimizations.
• Manage and execute CRO tests and lifecycle automations.

Skills

Project management

CRO principles

Cross-functional collaboration

Marketing operations

Tools

Wrike

Asana

Klaviyo

UltraCart

Job description

The Healthy Back Institute is looking for a Marketing Operations Manager to oversee marketing campaigns and improve execution across various channels. This remote position requires 3-5 years of experience in marketing operations, project management, and CRO principles.

The ideal candidate will lead cross-functional teams, drive project timelines, and partner with the CMO, creative leads, and tech teams to implement effective marketing strategies. Enjoy benefits including flexible PTO, medical, and dental insurance.