DTC Marketing Ops Lead: End-to-End Campaigns

The Healthy Back Institute; Dallas (TX); Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental & vision insurance

401(k) with company match

Life and disability insurance

Flexible PTO

Product discounts

Job summary

The Healthy Back Institute is seeking a hands-on Project Manager to own the marketing operations engine across campaigns, CRO tests, and brand consolidation. You will collaborate with the CMO, creative leads, and vendor teams to deliver campaigns on a predictable cadence while driving process improvements.

Ideal candidates have DTC or eCommerce experience, 3+ years of ownership, and a strong track record in lifecycle programs, email/SMS automation, and funnel optimization.

Qualifications

• DTC or eCommerce ownership in-house, with at least one in-house role.
• Three years minimum ownership; five preferred.
• Structured workflows, SOPs, or automation that reduces repeat work.
• Ability to work with executives, creative leads, and agency partners.
• Familiarity with DTC funnels, offers, checkout flows, and revenue metrics.
• Comfort using AI to plan and run work and to assess where it helps.

Responsibilities

• Own the project management and operational engine behind marketing campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation.
• Partner with CMO, creative leads, copywriters, agencies, and internal teams to maintain a predictable cadence.
• Manage CRO testing backlog across landing pages, offers, and checkout flows.
• Coordinate migrations and brand consolidation across platforms like UltraCart and product launches.
• Define scopes, deliverables, timelines, and success metrics with external partners.

Skills

Project management

Stakeholder management

Funnel fluency

Cross-functional coordination

AI in marketing

Process documentation

Tools

Klaviyo

UltraCart

Job description

The Healthy Back Institute is seeking a hands-on Project Manager to own the marketing operations engine across campaigns, CRO tests, and brand consolidation. You will collaborate with the CMO, creative leads, and vendor teams to deliver campaigns on a predictable cadence while driving process improvements.

Ideal candidates have DTC or eCommerce experience, 3+ years of ownership, and a strong track record in lifecycle programs, email/SMS automation, and funnel optimization.