Remote Director, Web Experience & Performance

Cengage Group; New Orleans (LA); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group is seeking a Director of Web Experience & Performance to lead the vision, strategy, and execution of our web ecosystem. The role will drive customer engagement, demand generation, and brand experience while leading a global web management and production team.

The ideal candidate will have 10+ years in web and digital leadership, deep CMS/web analytics expertise, and a proven track record of large-scale transformations and data-driven optimization.

Qualifications

• 10+ years leading web, digital experience, optimization, or digital marketing in enterprise settings.
• Proven track record delivering measurable business outcomes via web optimization and experimentation.
• Experience with large-scale web transformation, migrations, and governance initiatives.

Responsibilities

• Define and evolve the enterprise web strategy aligned to business objectives.
• Own web performance metrics like engagement and conversions.
• Lead a global web operations team and large-scale transformations.
• Build an experimentation and AI-enabled optimization program.

Skills

Web leadership

Web performance

Optimization

AI innovation

Digital transformation

Team leadership

Stakeholder management

Tools

CMS

Web Analytics

SEO Tools

Personalization

Job description

Cengage Group is seeking a Director of Web Experience & Performance to lead the vision, strategy, and execution of our web ecosystem. The role will drive customer engagement, demand generation, and brand experience while leading a global web management and production team.

The ideal candidate will have 10+ years in web and digital leadership, deep CMS/web analytics expertise, and a proven track record of large-scale transformations and data-driven optimization.