Remote Director of Web Experience & Performance

Cengage Group; Cincinnati (OH); Remote; USD 138,000 - 221,000; Full time

Benefits offered by this job

Discretionary bonus

Total Rewards package

Remote work

Job summary

Cengage Group is seeking a Director of Web Experience & Performance to lead the vision, strategy, and execution of our global web ecosystem. This remote role will drive engagement, demand generation, and business growth across B2B, B2C, and B2B2C markets.

The ideal candidate has 10+ years in web leadership, a proven record of optimizing conversions, and experience guiding enterprise-scale web transformations.

Qualifications

• 10+ years leading web, digital experience, optimization, or marketing functions.
• Proven track record in web conversion optimization leading to measurable outcomes.
• Experience guiding large-scale web transformation, migrations, or consolidations.
• Deep expertise in CMS, asset management, web analytics, SEO, personalization, and experimentation.
• Familiarity with AI-enabled optimization technologies and modern digital ecosystems.
• Knowledge of accessibility standards, privacy regulations, and digital governance.
• Ability to balance strategic thinking with operational execution.
• Strong executive communication and stakeholder management skills.

Responsibilities

• Define and evolve the enterprise web strategy, including architecture, platform roadmap, governance, and operating model.
• Own key web performance metrics such as engagement, conversion, and customer journeys.
• Lead an experimentation program, scale personalization, and integrate AI insights.
• Partner with marketing, product, and analytics to establish measurement frameworks and reporting.
• Drive large-scale digital transformation initiatives, platform modernization, and CMS migrations.

Skills

Web leadership

Executive communication

Web transformation

AI in optimization

Accessibility & privacy

CMS platforms

Tools

CMS platforms

Job description

Cengage Group is seeking a Director of Web Experience & Performance to lead the vision, strategy, and execution of our global web ecosystem. This remote role will drive engagement, demand generation, and business growth across B2B, B2C, and B2B2C markets.

The ideal candidate has 10+ years in web leadership, a proven record of optimizing conversions, and experience guiding enterprise-scale web transformations.