Director of Web Experience & AI-Driven Growth

Cengage Group; Kansas City (MO); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group seeks a seasoned Director of Web Experience & Performance to lead the vision, strategy, and execution of our global web ecosystem, driving engagement and growth across B2B, B2C, and B2B2C markets.

Reporting to Marketing Operations and guiding a worldwide web management team, this role blends strategic leadership with hands-on delivery, data-informed experimentation, and adoption of AI-driven optimization to improve customer journeys.

Qualifications

• 10+ years leading web, digital experience, or marketing functions.
• Success in web conversion optimization strategy with measurable outcomes.
• Experience with large-scale web transformation in enterprise companies.
• Deep expertise in CMS, asset management, web analytics, SEO, personalization.
• Familiarity with AI-enabled optimization technologies and governance.
• Knowledge of accessibility and privacy regulations.
• Strong strategic and operational execution balance.
• Executive communication and stakeholder management.

Responsibilities

• Define and evolve the enterprise web strategy and governance.
• Own web performance metrics and business growth contributions.
• Lead optimization, experimentation, and AI innovation at scale.
• Deliver large-scale digital transformation initiatives.
• Build and lead a global web operations team.

Skills

Web experience leadership

Web analytics

AI-enabled optimization

Stakeholder management

Executive communication

CMS/Content management

SEO and personalization

Digital transformation

Education

Bachelor's degree or equivalent experience

Tools

CMS platforms

A/B testing platforms

Google Analytics

Job description

Cengage Group seeks a seasoned Director of Web Experience & Performance to lead the vision, strategy, and execution of our global web ecosystem, driving engagement and growth across B2B, B2C, and B2B2C markets.

Reporting to Marketing Operations and guiding a worldwide web management team, this role blends strategic leadership with hands-on delivery, data-informed experimentation, and adoption of AI-driven optimization to improve customer journeys.