Remote Director of Web Experience & Performance

Cengage Group; Madison (WI); Remote; USD 138,000 - 221,000; Full time

Benefits offered by this job

Remote work

Discretionary bonus program

Job summary

Cengage is seeking a Director of Web Experience & Performance to lead the vision, strategy, and execution of the web ecosystem. You will drive engagement, demand generation, and brand experience, reporting to Marketing Operations and leading a global web team.

The role focuses on performance optimization, large-scale digital transformation, and leveraging AI, data, and personalization to improve customer journeys across B2B, B2C and B2B2C markets.

Responsibilities

• Define and evolve the enterprise web strategy, including architecture, platform roadmap, governance, and operating framework.
• Own key web performance metrics: engagement, conversion, customer journeys, acquisition efficiency, and business growth.
• Lead optimization program: analytics, user research, personalization, and experimentation at scale.
• Partner with marketing, product, analytics to establish measurement frameworks.
• Lead large-scale digital transformation: CMS migrations, site redesigns, governance.
• Build and lead a global web operations team with clear goals and development plans.

Job description

Cengage is seeking a Director of Web Experience & Performance to lead the vision, strategy, and execution of the web ecosystem. You will drive engagement, demand generation, and brand experience, reporting to Marketing Operations and leading a global web team.

The role focuses on performance optimization, large-scale digital transformation, and leveraging AI, data, and personalization to improve customer journeys across B2B, B2C and B2B2C markets.