Head of Web Experience & Performance (Remote)

Cengage Group; Seattle (WA); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group is seeking a seasoned Director of Web Experience & Performance to lead the vision, strategy, and execution of our global web ecosystem. You will drive engagement, demand generation, and brand experience across B2B/B2C, building a world-class web operations team and a culture of experimentation.

The role emphasizes AI-driven optimization, large-scale transformations, and collaboration with marketing, product, technology, and analytics to deliver measurable business impact.

Qualifications

• 10+ years of experience leading web, digital experience, optimization, or digital marketing functions.
• Proven track record developing a web conversion optimization strategy.
• Experience leading large-scale web transformation, migration, or consolidation.
• Deep expertise in CMS, asset management, web analytics, customer journey optimization, SEO, experimentation, personalization, and digital measurement.
• Familiarity with AI-enabled optimization technologies, and modern digital experience ecosystems.
• Knowledge of accessibility standards, privacy regulations, and digital governance.
• Ability to balance strategic thinking with operational execution.
• Strong executive communication and stakeholder management skills.

Responsibilities

• Define and evolve the enterprise web strategy aligned to business objectives.
• Own web performance metrics including engagement and conversion.
• Lead an experimentation program across web experiences and journeys.
• Partner with SEO/SEM and content teams to maximize discoverability.
• Lead large-scale web transformation initiatives and platform modernization.
• Build and mentor a global web operations team.

Skills

Web leadership

Optimization strategy

Enterprise web

CMS & analytics

AI-enabled optimization

Stakeholder management

Executive communication

Digital governance

Accessibility & privacy

Multi-brand/global sites

Job description

Cengage Group is seeking a seasoned Director of Web Experience & Performance to lead the vision, strategy, and execution of our global web ecosystem. You will drive engagement, demand generation, and brand experience across B2B/B2C, building a world-class web operations team and a culture of experimentation.

The role emphasizes AI-driven optimization, large-scale transformations, and collaboration with marketing, product, technology, and analytics to deliver measurable business impact.