Director of Web Experience & Growth

Cengage Group; Jackson (MS); Teletrabalho; USD 138 000 - 221 000; Tempo integral

Resumo da oferta

Cengage Group seeks a Director of Web Experience & Performance to lead the vision, strategy, and execution of our global web ecosystem, driving customer engagement, demand generation, and growth. This senior role reports to the VP of Marketing Operations and leads a worldwide web management team.

The ideal candidate will orchestrate a data-driven optimization program, apply AI and personalization at scale, advance platform modernization, and collaborate with marketing, product, analytics, and

Qualificações

• 10+ years leading web, digital experience, optimization, or digital marketing functions in complex enterprise environments.
• Proven success developing a web conversion optimization strategy with measurable outcomes.
• Experience leading large-scale web transformation, migrations or consolidations in enterprise settings.
• Deep expertise in CMS, analytics, optimization, personalization, and digital governance.

Responsabilidades

• Define and evolve enterprise web strategy, platform roadmap, governance, and operating framework.
• Own web performance metrics and drive growth through analytics and experimentation.
• Build and scale an experimentation program across web experiences and customer journeys.
• Lead AI-enabled optimization, personalization, and content intelligence at scale.
• Collaborate with SEO/SEM and content teams to maximize discoverability and content effectiveness.

Conhecimentos

Web leadership

Conversion optimization

Enterprise transformation

CMS & Analytics

AI optimization

Accessibility standards

Executive communication

Stakeholder management

Descrição da oferta de emprego

Cengage Group seeks a Director of Web Experience & Performance to lead the vision, strategy, and execution of our global web ecosystem, driving customer engagement, demand generation, and growth. This senior role reports to the VP of Marketing Operations and leads a worldwide web management team.

The ideal candidate will orchestrate a data-driven optimization program, apply AI and personalization at scale, advance platform modernization, and collaborate with marketing, product, analytics, and