Director of Web Experience & Growth (Remote)

Cengage Group; Manchester (NH); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group is seeking a Director of Web Experience & Performance to lead our global web strategy, performance optimization, and large-scale digital transformation initiatives. You will oversee a global web operations team and collaborate with marketing, product, technology, and analytics to drive customer engagement and growth.

The role requires a strong track record in enterprise web programs, AI-enabled optimization, and cross-functional leadership.

Qualifications

• 10+ years of experience leading web, digital experience, optimization, or digital marketing functions in complex enterprise environments.
• Proven ability to translate vision into measurable business outcomes.
• Experience leading large-scale web transformation, migration, or consolidation initiatives in enterprise companies.

Responsibilities

• Define and evolve the enterprise web strategy, including architecture, platform roadmap, governance, and operating framework.
• Own web performance metrics and drive growth through optimization and experimentation.
• Build and scale an experimentation program across web experiences and customer journeys.
• Lead transformation programs including platform modernization, CMS migrations, and governance initiatives.

Skills

Web leadership

Optimization strategy

AI in web

CMS & analytics

Stakeholder management

Executive communication

Tools

CMS

Web analytics

SEO tools

Job description

Cengage Group is seeking a Director of Web Experience & Performance to lead our global web strategy, performance optimization, and large-scale digital transformation initiatives. You will oversee a global web operations team and collaborate with marketing, product, technology, and analytics to drive customer engagement and growth.

The role requires a strong track record in enterprise web programs, AI-enabled optimization, and cross-functional leadership.