Remote Director of Web Experience & Growth

Cengage Group; Boise (ID); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group seeks a Director of Web Experience & Performance to lead the vision, strategy, and execution of our web ecosystem to drive engagement, growth, and brand experience. The role reports to Marketing Operations and oversees a global web management team.

The ideal leader blends strategic thinking with operational excellence, partnering across marketing, product, technology, analytics, and sales to deliver measurable business impact through modern web experiences.

Qualifications

• 10+ years leading web, digital experience, optimization, or digital marketing functions.
• Experience translating vision into measurable business outcomes.
• Experience leading large-scale web transformation and migrations in enterprise environments.

Responsibilities

• Define and execute the enterprise web strategy and platform roadmap.
• Lead a global web operations team and drive performance metrics.
• Build an experimentation program with AI, personalization, and content optimization.
• Partner with marketing, product, and analytics to measure and report performance.

Skills

Web leadership

Optimization

AI in digital

Executive comms

Tools

CMS

Web analytics

SEO

Job description

Cengage Group seeks a Director of Web Experience & Performance to lead the vision, strategy, and execution of our web ecosystem to drive engagement, growth, and brand experience. The role reports to Marketing Operations and oversees a global web management team.

The ideal leader blends strategic thinking with operational excellence, partnering across marketing, product, technology, analytics, and sales to deliver measurable business impact through modern web experiences.