Remote Director of Campaign Operations & Growth Automation

Cengage Group; Albuquerque (NM); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group is seeking a Director of Campaign Operations to lead the vision, strategy, and execution of marketing programs, maturing our campaign operations ecosystem and driving growth. This remote role requires a blend of strategic leadership, operational excellence, and hands-on problem solving, with travel as needed.

You will define how campaigns move from strategy to execution, balance rigor with flexibility, and build a modern production model that enables personalized experiences at

Qualifications

• 10+ years of experience in marketing operations or campaign production in complex enterprise environments.
• Proven ability to build scalable campaign production models and automation capabilities.
• Strong knowledge of marketing strategies, personalization, audience targeting, and lifecycle marketing.
• Experience translating business needs into technology, process, and workflow solutions.
• Proven track record of improving campaign velocity, quality, and time-to-market.
• Experience managing internal teams and external agencies or managed services.
• Advanced analytical skills to prioritize investments and improvements.
• Ability to balance strategic thinking with hands-on execution and problem solving.
• Excellent executive communication and cross-functional leadership skills.
• Hands-on expertise with marketing automation platforms, especially Salesforce Marketing Cloud; Workfront proficiency is a plus.

Responsibilities

• Own campaign operations excellence by defining strategy, operating model, processes, governance, and services.
• Build and optimize a production model using internal teams, marketer self-service, and external resources.
• Establish planning standards, templates, workflows, and reusable campaign components for speed and quality.
• Drive operational metrics to improve timelines, velocity, throughput, quality, and predictability.
• Identify bottlenecks in the lifecycle and implement improvements to accelerate time-to-market.
• Set clear expectations and continuous improvement practices across campaign operations.
• Own the capability roadmap for campaign operations, including personalization and automation capabilities.
• Collaborate with Marketing, Revenue, Digital, and Product to align investments with growth objectives.
• Define capabilities to improve customer engagement, including audience targeting and journey orchestration.
• Prioritize automation, AI, reusable content, self-service, and workflow innovations.
• Translate insights into new services and scalable solutions that accelerate growth.
• Balance capability expansion with operational efficiency and long-term sustainability.
• Provide governance for campaign platforms (Salesforce Marketing Cloud, Workfront, Data 360) and related technologies.
• Ensure scalability, security, and alignment with enterprise architecture across Martech and IT teams.
• Guide automated customer journeys, triggered communications, and campaign execution frameworks.
• Establish governance for configuration, audience management, data usage, and standards.
• Monitor platform performance, deliverability, data quality, and operational reliability.

Skills

Marketing operations leadership

Campaign operations

Marketing automation

Workflow management

Production processes

Automation & AI applications

Team leadership

Executive stakeholder management

Campaign governance

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Workfront

Job description

Cengage Group is seeking a Director of Campaign Operations to lead the vision, strategy, and execution of marketing programs, maturing our campaign operations ecosystem and driving growth. This remote role requires a blend of strategic leadership, operational excellence, and hands-on problem solving, with travel as needed.

You will define how campaigns move from strategy to execution, balance rigor with flexibility, and build a modern production model that enables personalized experiences at