Director, Campaign Operations — Remote Growth Leader

Cengage Group; Seattle (WA); A distancia; USD 138.000 - 221.000; Jornada completa

Descripción de la vacante

Cengage Group is seeking a Director of Campaign Operations to lead strategy and execution of marketing programs, maturing our campaign operations ecosystem for scalable growth. The role reports to the VP of Marketing Operations within a marketing center of excellence and leads a team delivering efficient, high-quality campaign execution across Marketing.

The ideal leader blends strategic vision with hands-on problem solving, building a modern production model that balances rigor with

Formación

• Experience leading teams in complex enterprise environments.
• Proven ability to translate marketer needs into scalable capabilities.
• Strong understanding of personalization and customer journeys.

Responsabilidades

• Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model to enable scalable campaign execution.
• Build and optimize an efficient production model using internal teams, marketer self-service, and external agency resources.
• Establish planning standards, templates, workflows, intake processes, and reusable campaign components for faster, high-quality execution.
• Drive operational excellence by measuring timelines, velocity, throughput, quality, and predictability.
• Identify bottlenecks across the campaign lifecycle and implement improvements that accelerate time-to-market and outcomes.
• Establish metrics and continuous improvement practices across campaign operations.

Conocimientos

Marketing ops

Campaign ops

Marketing automation

Workflow management

Production processes

Personalization

Data analytics

Strategic leadership

Team leadership

Herramientas

Salesforce Marketing Cloud

Workfront

Data 360

Descripción del empleo

Cengage Group is seeking a Director of Campaign Operations to lead strategy and execution of marketing programs, maturing our campaign operations ecosystem for scalable growth. The role reports to the VP of Marketing Operations within a marketing center of excellence and leads a team delivering efficient, high-quality campaign execution across Marketing.

The ideal leader blends strategic vision with hands-on problem solving, building a modern production model that balances rigor with