Remote Director - Campaign Operations & Growth

Cengage Group; Phoenix (AZ); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage Group in the United States is seeking a Director of Campaign Operations to lead strategy, governance, and execution of marketing programs across the enterprise. You will build a modern campaign production model that balances rigor with innovation, enable personalized customer experiences at scale, and grow a high-performing, distributed team in a remote setting with occasional travel.

Reporting to the VP of Marketing Operations, you will partner with Marketing, Revenue, Digital, and

Qualifications

• 10+ years in marketing operations or related marketing technology with leadership experience.
• Experience building and operating scalable campaign production or marketing automation models.
• Strong understanding of personalization, segmentation, and customer journeys.
• Experience managing internal teams with external agencies or services.

Responsibilities

• Define and evolve enterprise campaign operations strategy and operating model.
• Build a production model using internal teams, marketer self-service, and external resources.
• Establish planning standards, templates, workflows, and reusable components.
• Drive metrics on production timelines, velocity, throughput, and quality.
• Lead, coach, and develop a distributed team.

Skills

Marketing operations

Campaign operations

Marketing automation

Workflow management

Leadership

Data analytics

Cross-functional leadership

Tools

Salesforce Marketing Cloud

Workfront

Data 360

Job description

Cengage Group in the United States is seeking a Director of Campaign Operations to lead strategy, governance, and execution of marketing programs across the enterprise. You will build a modern campaign production model that balances rigor with innovation, enable personalized customer experiences at scale, and grow a high-performing, distributed team in a remote setting with occasional travel.

Reporting to the VP of Marketing Operations, you will partner with Marketing, Revenue, Digital, and