Remote Director, Campaign Operations

Newsletter Jobs; Cincinnati (OH); Remote; USD 138,000 - 221,000; Full time

Job summary

Cengage seeks a Director, Campaign Operations to lead the vision, strategy, and execution of marketing programs, maturing the campaign operations ecosystem for scalable growth.

The ideal candidate blends strategic leadership with hands-on problem solving, building a modern production model that enables personalized customer experiences at scale. Remote with occasional travel. Join a Marketing Operations-centered team.

Qualifications

• 10+ years of experience in marketing operations, campaign operations, marketing automation, or related marketing technology and production functions.
• Proven ability to lead teams in complex enterprise environments.
• Strong understanding of personalization, segmentation, customer journeys, testing, and campaign optimization.

Responsibilities

• Define and evolve the enterprise campaign operations strategy, operating model, production processes, governance, and service model to enable scalable campaign execution.
• Build and optimize an efficient production model using internal teams, marketer self-service, and external agency or managed-service resources.
• Establish planning standards, templates, workflows, intake processes, and reusable campaign components that help marketers work faster while maintaining quality and consistency.
• Drive operational excellence by measuring and improving campaign production timelines, velocity, throughput, quality, and predictability.
• Identify bottlenecks and opportunities across the campaign lifecycle and implement improvements that accelerate time-to-market, increase quality, and drive outcomes.
• Establish clear expectations, operational metrics, and continuous improvement practices across campaign operations.
• Own the campaign operations capability roadmap, translating business priorities and marketer needs into scalable campaign execution, personalization, and automation capabilities.
• Provide leadership and governance for campaign operations platforms and integrated systems, including Salesforce Marketing Cloud, Workfront, Data 360, and related technologies.

Skills

Marketing operations

Campaign operations

Marketing automation

Marketing technology

Production processes

Leadership

Leading teams

Tools

Salesforce Marketing Cloud

Workfront

Job description

Cengage seeks a Director, Campaign Operations to lead the vision, strategy, and execution of marketing programs, maturing the campaign operations ecosystem for scalable growth.

The ideal candidate blends strategic leadership with hands-on problem solving, building a modern production model that enables personalized customer experiences at scale. Remote with occasional travel. Join a Marketing Operations-centered team.