Remote Digital Fundraising Strategy Lead

American Heart Association; Irvine (CA); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

PTO 16 days

12 holidays off

Tuition assistance

Heart U online university

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead to oversee strategy, creation, execution, and optimization of digital communications for peer-to-peer fundraising. This remote, flexible role drives engagement across email, SMS, paid media, social channels, video, and written content to recruit, engage, coach, steward, and retain participants and donors.

The role requires 5–7 years in digital marketing/fundraising, strong analytics, and collaboration with internal teams

Qualifications

• Bachelor's degree or equivalent.
• 3+ years minimum experience; 5–7 years in digital marketing, digital fundraising, or campaign management preferred.
• Experience in nonprofit and fundraising environments is preferred.
• Ability to develop and execute strategic digital marketing plans.
• Strong analytical skills and translating data into actionable insights.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management skills with ability to manage multiple priorities.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns for peer-to-peer fundraising programs.
• Create and production of digital content: email copy/design, digital ads, video/audio content, SMS, social messaging.
• Coordinate campaign development from concept through deployment including copy approval, design, testing, QA, and launch.
• Partner with internal teams and vendors to implement innovative digital engagement strategies.
• Manage paid media strategy and campaign performance in collaboration with partners and agencies.
• Monitor campaign performance and provide optimization recommendations to stakeholders.
• Utilize Google Analytics, Marketing Cloud reporting tools, and other analytics platforms to guide decisions.

Skills

Analytical skills

Strategic digital marketing

Project management

Stakeholder collaboration

Nonprofit/fundraising experience

Data-driven decision making

Adaptability

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead to oversee strategy, creation, execution, and optimization of digital communications for peer-to-peer fundraising. This remote, flexible role drives engagement across email, SMS, paid media, social channels, video, and written content to recruit, engage, coach, steward, and retain participants and donors.

The role requires 5–7 years in digital marketing/fundraising, strong analytics, and collaboration with internal teams