Remote Digital Fundraising Strategy Lead

American Heart Association; Pittsburgh (Allegheny County); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Tuition Assistance

Paid Time Off

Healthcare Benefits

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, creation, and optimization of digital communications for peer-to-peer fundraising. This remote, flexible role partners with internal teams and vendors to execute innovative digital engagement strategies and improve donor and participant outcomes.

The ideal candidate will bring 5–7 years in digital marketing and fundraising, strong analytics, and the ability to translate data into actionable improvements

Qualifications

• Bachelor's degree or equivalent required.
• 3 years minimum; 5–7 years in digital marketing, digital fundraising or related field preferred.
• Experience in nonprofit and fundraising environments is a plus.
• Strong analytical skills and ability to translate data into insights.
• Ability to build productive relationships with staff, vendors, volunteers, and partners.
• Excellent project management and organization; manage multiple priorities.

Responsibilities

• Lead development of digital content across email, SMS, paid media, social, video, audio, and writing to recruit, engage, coach, steward, and retain participants and donors.
• Serve as the organization's subject matter expert for digital campaign performance using analytics and audience insights to optimize results.
• Collaborate with internal teams, vendors, and field teams to align communications with fundraising objectives and priorities.
• Plan, develop, and deploy multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Oversee campaign development from concept through deployment, including copy approval, design, testing, QA, and launch.
• Manage paid media strategy and performance with agency partners and vendors.

Skills

Analytical skills

Stakeholder management

Project management

Strategic thinking

Data-driven

Communication

Relationship building

Adaptability

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, creation, and optimization of digital communications for peer-to-peer fundraising. This remote, flexible role partners with internal teams and vendors to execute innovative digital engagement strategies and improve donor and participant outcomes.

The ideal candidate will bring 5–7 years in digital marketing and fundraising, strong analytics, and the ability to translate data into actionable improvements