Remote Digital Fundraising Strategist

American Heart Association; Durham (NC); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Remote work

Flexible location

Heart U training

PTO 16 days

12 holidays

Tuition assistance

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive the strategy, creation, and optimization of digital communications supporting peer-to-peer fundraising efforts. This remote, flexible role collaborates with internal teams and vendors to maximize donor engagement and fundraising outcomes.

The ideal candidate brings 5–7 years of digital marketing and fundraising experience, strong analytics, and proven ability to manage cross-functional campaigns in nonprofit

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of related experience; 5–7 years preferred.
• Experience in nonprofit fundraising environments.
• Ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with data-driven decision making.
• Proven ability to manage multiple priorities and stakeholders.

Responsibilities

• Lead multi-channel digital campaigns for peer-to-peer fundraising programs and events.
• Create and edit digital content including emails, ads, video, audio, and social assets.
• Coordinate campaign development from concept to deployment with approvals and QA.
• Partner with internal teams and vendors to execute innovative digital engagement strategies.
• Oversee paid media strategy and performance with agency partners and vendors.
• Analyze performance metrics and produce reports to guide optimization.

Skills

Digital marketing

Fundraising

Campaign management

Analytics

Project management

Stakeholder collaboration

Donor lifecycle marketing

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive the strategy, creation, and optimization of digital communications supporting peer-to-peer fundraising efforts. This remote, flexible role collaborates with internal teams and vendors to maximize donor engagement and fundraising outcomes.

The ideal candidate brings 5–7 years of digital marketing and fundraising experience, strong analytics, and proven ability to manage cross-functional campaigns in nonprofit