Remote Digital Fundraising Strategy Lead

American Heart Association; El Paso (TX); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

PTO 16 days/year

Tuition assistance

Employee wellness program

Telemedicine

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead to own strategy, creation, execution, and performance of digital content supporting peer-to-peer fundraising. This is a remote and flexible location position.

You will lead multi-channel campaigns across email, SMS, paid media, social, video, and written content, optimizing donor engagement and fundraising outcomes. Collaboration with internal teams and vendors is essential.

Qualifications

• Bachelor's degree or equivalent.
• Three (3) years minimum of prior related experience; 5–7 years preferred.
• Experience in nonprofit and fundraising environments.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills.
• Ability to adapt strategies quickly based on performance data.

Responsibilities

• Lead the development of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manage creation and production of digital content: email, digital ads, video/audio, SMS, social content.
• Coordinate campaign development from concept to deployment including testing and launch.
• Collaborate with internal teams and vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance with agency partners.

Skills

Digital marketing

Campaign management

Analytics

Donor fundraising

Stakeholder collaboration

Project management

Adaptability

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead to own strategy, creation, execution, and performance of digital content supporting peer-to-peer fundraising. This is a remote and flexible location position.

You will lead multi-channel campaigns across email, SMS, paid media, social, video, and written content, optimizing donor engagement and fundraising outcomes. Collaboration with internal teams and vendors is essential.