Remote Digital Fundraising Lead

American Heart Association; New York (NY); On-site; USD 105,000 - 115,000; Full time

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead to oversee strategy, creation, and optimization of digital communications for peer-to-peer fundraising. This remote role requires a strategic, analytical thinker who can drive multi-channel campaigns and collaborate with internal teams and vendors.

You will lead content across email, SMS, paid media, social, video, and more, using data to maximize fundraising outcomes and participant experiences.

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of prior related experience; 5–7 years preferred.
• Experience in nonprofit fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with ability to translate data into actionable insights.
• Proven ability to manage multiple priorities and collaborate with staff, vendors, and partners.
• Experience with peer-to-peer fundraising programs and digital campaign optimization.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns for peer-to-peer fundraising.
• Oversee creation of digital content: email copy/design, digital ads, video/audio, SMS, social content.
• Coordinate campaign development from concept to deployment with approvals, QA, and launch.
• Collaborate with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and monitor campaign performance with agency partners.
• Analyze engagement, conversions, and fundraising metrics; produce performance reports and insights.

Skills

Digital marketing

Campaign management

Analytics

Project management

Stakeholder collaboration

Adapt strategies quickly

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead to oversee strategy, creation, and optimization of digital communications for peer-to-peer fundraising. This remote role requires a strategic, analytical thinker who can drive multi-channel campaigns and collaborate with internal teams and vendors.

You will lead content across email, SMS, paid media, social, video, and more, using data to maximize fundraising outcomes and participant experiences.