Remote Digital Fundraising Strategy Leader

American Heart Association; United States; Remote; USD 105,000 - 115,000; Full time

Job summary

The American Heart Association is seeking a Digital Fundraising Strategy Lead to shape and execute multi-channel digital campaigns that recruit, engage, and retain donors for peer-to-peer programs. This remote, flexible role emphasizes analytics, audience insights, and performance optimization to advance fundraising goals.

You will collaborate with internal teams and vendors, manage content across email, SMS, social, video, and paid media, and produce regular performance reports for leadership

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum related experience; 5–7 years preferred.
• Experience working within nonprofit fundraising environments.
• Demonstrated ability to translate data into actionable insights.
• Strong project management and stakeholder collaboration.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns for peer-to-peer fundraising.
• Optimize campaign performance using analytics and audience insights.
• Collaborate with internal teams and vendors to execute digital strategies.
• Manage content across email, SMS, paid media, social, video, and more.
• Create, analyze, and distribute campaign performance reports to stakeholders.

Skills

Digital marketing

Fundraising

Analytics

Project management

Communication

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Job description

The American Heart Association is seeking a Digital Fundraising Strategy Lead to shape and execute multi-channel digital campaigns that recruit, engage, and retain donors for peer-to-peer programs. This remote, flexible role emphasizes analytics, audience insights, and performance optimization to advance fundraising goals.

You will collaborate with internal teams and vendors, manage content across email, SMS, social, video, and paid media, and produce regular performance reports for leadership