Remote Digital Fundraising Strategist

American Heart Association; Orlando (FL); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Paid time off

Tuition assistance

Medical/dental/vision

Retirement plan

Employee wellness

Telemedicine

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, content creation, execution, and optimization of digital communications for peer-to-peer fundraising. This is a remote and flexible location position.

The role demands strong analytics, collaboration with internal teams and vendors, and leadership in donor engagement across email, social, and paid media to maximize fundraising outcomes.

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of related experience; 5–7 years of experience in digital marketing, digital fundraising, campaign management, or a related discipline is preferred.
• Experience working within or strong understanding of nonprofit and fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Ability to adapt strategies quickly based on performance data and changing business needs.

Responsibilities

• Lead the development of multi-channel digital content across email, SMS, paid media, social, video, audio, and written channels to recruit and retain participants and donors.
• Serve as the organization's subject matter expert for digital campaign performance, leveraging analytics to optimize engagement and fundraising outcomes.
• Collaborate with internal stakeholders, vendors, and field teams to ensure digital communications align with fundraising objectives.
• Plan, develop, and deploy multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Coordinate campaign development from concept through deployment, including copy approval, design, testing, QA, and launch.
• Manage paid media strategy and campaign performance in collaboration with partners.

Skills

Analytical skills

Campaign management

Digital marketing

Fundraising

Project management

Stakeholder mgmt

Strategic thinking

Communication

Education

Bachelor's degree or equivalent

Tools

Salesforce MC

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, content creation, execution, and optimization of digital communications for peer-to-peer fundraising. This is a remote and flexible location position.

The role demands strong analytics, collaboration with internal teams and vendors, and leadership in donor engagement across email, social, and paid media to maximize fundraising outcomes.