Remote Digital Fundraising Strategy Lead

American Heart Association; Columbus (OH); On-site; USD 105,000 - 115,000; Full time

Job summary

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, creation, execution, and optimization of digital communications for peer-to-peer fundraising initiatives. The role is remote and flexible in location, offering strong resources and training through Heart U and other internal programs.

The candidate will lead multi-channel campaigns, leverage analytics to optimize engagement, and collaborate across teams to meet fundraising objectives.

Qualifications

• Bachelor's degree or equivalent required.
• 3 years minimum experience; 5–7 years preferred in digital marketing, fundraising, or campaign management.
• Experience in nonprofit fundraising environments preferred.
• Strong analytical skills with ability to translate data into insights.
• Proven ability to build productive relationships with staff, vendors, volunteers.
• Strong project management and organizational skills.

Responsibilities

• Lead development of digital content across email, SMS, paid media, social channels, video and audio.
• Act as the subject matter expert for digital campaign performance.
• Collaborate with internal stakeholders, vendors, and field teams to align with fundraising objectives.
• Manage multi-channel campaigns from concept to deployment including copy, design, testing, and launch.
• Develop and distribute campaign performance reports and insights.

Skills

Analytical skills

Project management

Relationship building

Nonprofit fundraising experience

Campaign management

Digital marketing

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

American Heart Association is seeking a Digital Fundraising Strategy Lead to drive strategy, creation, execution, and optimization of digital communications for peer-to-peer fundraising initiatives. The role is remote and flexible in location, offering strong resources and training through Heart U and other internal programs.

The candidate will lead multi-channel campaigns, leverage analytics to optimize engagement, and collaborate across teams to meet fundraising objectives.