Remote Digital Fundraising Strategist

American Heart Association; Baltimore (MD); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Paid time off

Tuition assistance

Heart U online university

Flexible work arrangement

Job summary

The American Heart Association seeks a Digital Fundraising Strategy Lead to drive strategy, creation, execution, and optimization of digital communications that support peer-to-peer fundraising. This remote, flexible role partners with stakeholders to advance fundraising outcomes.

You will leverage analytics to optimize donor engagement, retention, and campaign performance while collaborating with internal teams and vendors to deliver innovative digital experiences.

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of related experience; 5–7 years in digital marketing, digital fundraising, campaign management, or related discipline preferred.
• Experience in nonprofit and fundraising environments preferred.

Responsibilities

• Lead the planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manage creation and production of digital content: email copy/design, digital ads, video/audio, SMS, and social messaging content.
• Coordinate campaign development from concept through deployment: copy approval, design, testing, QA, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance with agency partners and vendors.
• Analyze engagement, conversion, fundraising, and retention metrics; prepare performance reports for stakeholders.

Skills

Digital marketing

Digital fundraising

Campaign management

Analytics

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office

Job description

The American Heart Association seeks a Digital Fundraising Strategy Lead to drive strategy, creation, execution, and optimization of digital communications that support peer-to-peer fundraising. This remote, flexible role partners with stakeholders to advance fundraising outcomes.

You will leverage analytics to optimize donor engagement, retention, and campaign performance while collaborating with internal teams and vendors to deliver innovative digital experiences.