Remote Digital Fundraising Strategist

American Heart Association; Omaha (NE); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Retirement plan with employer match

Paid time off

Job summary

The American Heart Association is seeking a Digital Fundraising Strategy Lead to own the strategy, creation, execution, and performance optimization of digital communications supporting peer-to-peer fundraising initiatives. This is a remote and flexible location position.

The role emphasizes analytics, audience insights, and collaboration with internal teams, vendors, and field staff to drive engagement and fundraising outcomes.

Qualifications

• Bachelor's degree or equivalent.
• 3 years minimum of related experience; 5–7 years preferred in digital marketing, fundraising, or related discipline.
• Experience in nonprofit and fundraising environments.
• Ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights and recommendations.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Ability to adapt strategies quickly based on performance data and changing business needs.

Responsibilities

• Lead multi-channel digital campaigns for peer-to-peer fundraising programs and events.
• Oversee creation and production of digital content (email, ads, video, SMS, social).
• Coordinate campaign development from concept to deployment, approvals, testing, and launch.
• Partner with internal teams and vendors to execute digital engagement strategies.
• Manage paid media strategy and campaign performance with agency partners.

Skills

Analytical skills

Digital marketing

Campaign management

Nonprofit fundraising

Stakeholder management

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office

Job description

The American Heart Association is seeking a Digital Fundraising Strategy Lead to own the strategy, creation, execution, and performance optimization of digital communications supporting peer-to-peer fundraising initiatives. This is a remote and flexible location position.

The role emphasizes analytics, audience insights, and collaboration with internal teams, vendors, and field staff to drive engagement and fundraising outcomes.