Remote Digital Fundraising Strategist

American Heart Association; Oakland (CA); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work options

Tuition assistance

PTO and holidays

Heart U resources

Job summary

The American Heart Association seeks a Digital Fundraising Strategy Lead to shape and execute multi-channel digital campaigns for peer-to-peer fundraising.

You will lead content creation across email, SMS, paid media, video, and social, using analytics to optimize engagement, fundraising results, and donor experiences. This remote, flexible role collaborates with internal teams and vendors to advance our mission.

Qualifications

• Bachelor's degree or equivalent.
• 3+ years minimum in related digital marketing roles; 5–7 years preferred.
• Experience in nonprofit fundraising environments is a plus.
• Strong analytical skills to translate data into actionable insights.
• Proven ability to build productive relationships with staff, vendors, volunteers, and partners.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns for peer-to-peer fundraising programs and events.
• Develop and produce digital content across email, SMS, paid media, video, audio, and social messaging.
• Coordinate campaign development from concept through deployment with copy approval, design, testing, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance with agency partners and vendors.
• Monitor performance and optimize campaigns using analytics to improve engagement and fundraising outcomes.

Skills

Digital marketing

Campaign management

Data analytics

Donor engagement

Project management

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association seeks a Digital Fundraising Strategy Lead to shape and execute multi-channel digital campaigns for peer-to-peer fundraising.

You will lead content creation across email, SMS, paid media, video, and social, using analytics to optimize engagement, fundraising results, and donor experiences. This remote, flexible role collaborates with internal teams and vendors to advance our mission.