Remote Digital Fundraising Strategist

American Heart Association; Jackson (MS); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Tuition Assistance

Paid Time Off

Paid Holidays

Employee Wellness Program

Telemedicine

Professional Development

Heart U access

Mentorship programs

Job summary

The American Heart Association is seeking a Digital Fundraising Strategy Lead to drive multi-channel digital campaigns that engage participants and donors in peer-to-peer fundraising. You will craft strategy, oversee content creation, and optimize performance across email, SMS, paid media, social, and more.

This remote, flexible role partners with internal teams and vendors to align digital efforts with fundraising goals and organizational priorities, leveraging analytics to continuously improve

Qualifications

• Bachelor's degree or equivalent.
• Three (3) years minimum of related experience; 5–7 years preferred in digital marketing, digital fundraising, campaign management, or related discipline.
• Experience in nonprofit and fundraising environments.
• Ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills with the ability to manage multiple priorities.

Responsibilities

• Lead the planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manage the creation and production of digital content including email copy/design, digital advertising assets, video/audio content, SMS, and social messaging.
• Coordinate campaign development from concept through deployment including copy approval, design, testing, QA, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance with agency partners and vendors.
• Monitor campaign performance, analyze engagement and fundraising metrics, and distribute performance reports.

Skills

Digital marketing

Campaign management

Data analytics

Stakeholder collaboration

Project management

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association is seeking a Digital Fundraising Strategy Lead to drive multi-channel digital campaigns that engage participants and donors in peer-to-peer fundraising. You will craft strategy, oversee content creation, and optimize performance across email, SMS, paid media, social, and more.

This remote, flexible role partners with internal teams and vendors to align digital efforts with fundraising goals and organizational priorities, leveraging analytics to continuously improve