Remote Digital Fundraising Strategist

American Heart Association; Lexington (KY); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid time off (PTO) 16 days

Tuition assistance

Job summary

The American Heart Association seeks a Digital Fundraising Strategy Lead to shape digital communications for peer-to-peer fundraising. This remote role supports flexible locations, backed by Heart U and strong training resources to help you thrive.

You will lead content development across email, SMS, paid media, social, video, and more, driving donor engagement, retention, and fundraising outcomes.

Qualifications

• Bachelor's degree or equivalent.
• Three (3) years minimum of prior related experience. Five to seven years in digital marketing, digital fundraising, or campaign management preferred.
• Experience in nonprofit and fundraising environments.
• Ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external partners.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Ability to adapt strategies quickly based on performance data and changing business needs.

Responsibilities

• Lead planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manage the creation and production of digital content, including: Email copy/design, digital ads, video/audio content, SMS, social messaging.
• Coordinate campaign development from concept through deployment, including copy approval, design, testing, QA, and launch.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance in collaboration with agency partners and vendors.

Skills

Bachelor's degree

3+ years experience

Digital marketing

Digital fundraising

Campaign management

Nonprofit experience

Analytics

Stakeholder management

Project management

Adaptability

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Figma

Canva

Asana

Microsoft Office Suite

Job description

The American Heart Association seeks a Digital Fundraising Strategy Lead to shape digital communications for peer-to-peer fundraising. This remote role supports flexible locations, backed by Heart U and strong training resources to help you thrive.

You will lead content development across email, SMS, paid media, social, video, and more, driving donor engagement, retention, and fundraising outcomes.