Remote Demand Gen Lead: Webinars & Pipeline Builder

Wallarm; Austin (TX); A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work anywhere in the US

Competitive salary

Paid time off

Health insurance

Work equipment provided

Descripción de la vacante

Wallarm is seeking a Marketing Manager to own and scale our webinar program, events, and lead nurture. You’ll collaborate with Sales and Product Marketing to grow pipeline through events, owned channels, and targeted campaigns.

You’ll optimize lead scoring, routing, and campaign tracking while maintaining data quality across our marketing stack. You’ll work remotely across the US, coordinating with a lean marketing team to measure impact and report on program performance, with a strong emphasis

Formación

• 5+ years in B2B demand generation or marketing programs, ideally with security/infrastructure or developer tools

Responsabilidades

• Lead our webinar program, coordinating content, speakers, promotion, and follow-up
• Turn events into pipeline by coordinating with account executives and timely follow-up
• Shape lead management through scoring, routing, and cross-team handoffs
• Build and test nurture programs via email journeys
• Grow owned channels (email, landing pages, website, social, SEO) and optimize conversions
• Maintain marketing systems and ensure CRM integration, data quality, and campaign tracking
• Report monthly on pipeline by source and program for leadership review

Conocimientos

B2B demand generation

Marketing programs

Campaign management

Lead scoring & routing

HubSpot / Marketo / Pardot

Salesforce

Webinars & events

AI tooling in marketing

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

Marketo

Pardot

Salesforce

Descripción del empleo

Wallarm is seeking a Marketing Manager to own and scale our webinar program, events, and lead nurture. You’ll collaborate with Sales and Product Marketing to grow pipeline through events, owned channels, and targeted campaigns.

You’ll optimize lead scoring, routing, and campaign tracking while maintaining data quality across our marketing stack. You’ll work remotely across the US, coordinating with a lean marketing team to measure impact and report on program performance, with a strong emphasis