Remote Lifecycle Marketing Manager — Webinars & Growth

PDQ; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

4-Day Work Week

Equity Participation

Managers who champion professional dev

100% Premium Coverage for medical, d e

Job summary

PDQ is seeking a Lifecycle Marketing Manager to own our webinar program and lifecycle events, partnering with Demand Generation to build integrated campaigns for customers and prospects.

You will segment customers for lifecycle programs, drive cross-sell and new logo growth, and track pipeline impact while collaborating with Sales, Customer Success, RevOps, and Product Marketing. This remote role supports PDQ's multi-state openings and offers strong benefits.

Qualifications

• 3+ years of B2B marketing experience in customer marketing, demand generation, or campaign management.
• Experience running webinar programs end to end from planning to post-event follow-up.
• Hands-on experience with marketing automation and webinar platforms (HubSpot, Marketo, Zoom Webinars, ON24).
• Track record of driving measurable pipeline including cross-sell, expansion, and new logo.
• Experience marketing a B2B SaaS product.

Responsibilities

• Run webinar program end to end: topics, speakers, promotion, live production, follow-up, and pipeline reporting.
• Test formats and measure what converts; scale successful approaches.
• Build lifecycle events and campaigns to help existing customers adopt more PDQ products and drive cross-sell.
• Define customer segments for lifecycle programs and tailor topics, invites, and CTAs.
• Design integrated campaigns spanning prospects and customers with Demand Generation.
• Track registrations, attendance, engagement, and sourced pipeline; adjust based on results.
• Collaborate with Demand Generation, Sales, Customer Success, RevOps, and Product Marketing.
• Contribute to team initiatives, process improvements, and innovation.

Skills

B2B marketing

Webinar program management

Lifecycle marketing

Pipeline impact

Cross-sell strategy

Tools

HubSpot

Marketo

Zoom Webinars

ON24

Job description

PDQ is seeking a Lifecycle Marketing Manager to own our webinar program and lifecycle events, partnering with Demand Generation to build integrated campaigns for customers and prospects.

You will segment customers for lifecycle programs, drive cross-sell and new logo growth, and track pipeline impact while collaborating with Sales, Customer Success, RevOps, and Product Marketing. This remote role supports PDQ's multi-state openings and offers strong benefits.