Remote Growth Marketing Lead — B2B SaaS & Demand Gen

AssetWatch®; United States; On-site; USD 100,000 - 121,000; Full time

Benefits offered by this job

Stock options

Flexible work schedule

Retirement plan match

Unlimited PTO

Job summary

AssetWatch in the United States seeks a Marketing Campaign Manager to lead multi-channel demand generation, shaping strategy with product marketing and sales to drive pipeline. You’ll own end-to-end campaigns and collaborate across email, web, events, and outreach to maximize impact.

You will manage HubSpot assets, align with RevOps for Salesforce-HubSpot integration, and measure success with pipeline, MQLs, and ROI while ensuring data compliance and reporting accuracy.

Qualifications

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns.
• Hands-on experience executing campaigns in HubSpot (or similar MAP).
• Strong understanding of pipeline generation and SaaS funnel metrics.
• Experience collaborating with Salesforce CRM and marketing-sales alignment.
• Ability to manage both strategy and execution in a fast-paced environment.

Responsibilities

• Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue.
• Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms).
• Collaborate with product marketing, content, design, and sales to align messaging.
• Define KPIs and monitor performance with real-time optimization and A/B testing.
• Ensure data usage, segmentation, and compliance (CAN-SPAM, GDPR).

Skills

B2B SaaS marketing

Demand generation

HubSpot / MAP

Salesforce CRM

Strategy & execution

Tools

HubSpot

Salesforce

Job description

AssetWatch in the United States seeks a Marketing Campaign Manager to lead multi-channel demand generation, shaping strategy with product marketing and sales to drive pipeline. You’ll own end-to-end campaigns and collaborate across email, web, events, and outreach to maximize impact.

You will manage HubSpot assets, align with RevOps for Salesforce-HubSpot integration, and measure success with pipeline, MQLs, and ROI while ensuring data compliance and reporting accuracy.